How to Implement Advanced Targeting Tactics in Your Paid Social Campaigns

Successful Social Media Marketing Strategies Are Paying To Play

Newsflash: Making the most out of your social media strategy means you have to pay to play. With far too many brands competing for stream space in Facebook, Twitter, Instagram, and beyond, paid social campaigns are your best option of reaching your target audience, while measuring how well each of your campaigns perform.

But now that most brands know that social advertising is the way to the hearts and minds of their customers, it’s getting even more difficult to reach your target audiences. Fortunately for you, social targeting techniques have matured as well, allowing you to target people based on such parameters as:

1. Gender
2. Location
3. Interests

And that’s just the tip of the iceberg. By targeting the right users, you can secure a higher click-through and conversion rate, which equates to a lower cost per click. Social media offers a goldmine of data for marketers and online advertisers. The actions and choices people make on social media help you to understand their likes, interests, occupation, dreams, future plans and more.

Three Advanced Targeting Tactics To Supercharge Your Paid Social Campaigns

Custom Targeting

Custom targeting allows you to drill deeper into your audience through an existing customer list, website visit, or app actions. You can upload a customer list that includes email addresses or phone numbers, and advertise directly to your leads. You can also add a retargeting pixel to your website that shows social ads to people who have visited your site recently. You can also target users who visit specific pages of your website with highly relevant ads. In Facebook, this is called Custom Audiences, and on Twitter, it’s called Tailored Audiences.

Lookalike Audiences

Facebook’s lookalike audience option is extremely popular and effective. It helps you identify people with similar characteristics to those of your existing customer base. Facebook will source the top 1% of users who match your current customers’ behaviors.

Interest and Behavioral Targeting

Interest and behavioral targeting is one of the easiest ways to increase ad relevance while simultaneously personalizing content. Targeting users based on self-reported interests, past performances, and purchasing habits helps you avoid promoting irrelevant content while moving users along who are closer to conversions.

Don’t Forget To Measure Your Results

Any type of paid social campaigns you employ are useless unless you can track progress. Use advanced analytics on social platforms to test, optimize, and track performances in real time. You have to know what you’re measuring, and why, so that you can determine if your strategies are helping you reach your goals and key performance indicators (KPIs).

The social team here at OperationROI can help you craft a complete paid social campaign that encompasses all major social networks. We’ll not only design the strategy for you, but we’ll continue to monitor the results so that we can make necessary changes to ensure your ads are performing as expected. Learn more by calling our team at 1-888-277-5429 or by filling out our contact form today.