Google Announces A Way For Retailers To Find New Opportunities To Meet Online Customer Demand
Earlier this month Google announced a new way for online retailers to reach more people and meet the demands of their customers (especially during the busy holiday season): Shopping Assortment Report found in Google Merchant Center.
With this Shopping Assortment Report, online merchants can now discover the top 100
products (for each Google Product Category) that they don’t already offer in their Merchant Center. In addition to discovering these products, you’ll now gain access to benchmark selling prices for each of these products.
Why Would You Want This Type Of Information?
Gaining access to these types of information can help you to identify new brands and products, in order to add them to your offering. As a result, you’ll be able to reach even more customers with products that are deemed in-demand. This list of the top 100 products within your product categories is determined by the popularity of products on Google Shopping, based on near real-time views.
What You Can Do With The Information From Shopping Assortment Report
Considering you’ll have near real-time data of the most popular products in your product categories, you’ll now be able to:
- Find out what’s missing from your feed. This new tool will help you figure out what products are in-demand that you do sell, but just don’t have in your current data feed. You may also discover that you have the incorrect GTIN associated with the product.
- Add to your offerings. This data will also help you to discover popular products you don’t currently sell. You can then determine if it’s worth your while to source these products from suppliers to add to your feed.
Perfect For The Holiday Season And Beyond
With the holiday season scarily near, it’s getting time to prepare yourself and your feeds for the frenzy. Shopping Assortment Report gives you the in-depth data you’ll need to add more poplar and trending products into your inventory to meet the demands of your customers.
This newest tool from Google will also help you research pricing, in order to remain competitive and reach even more shoppers online this holiday season and beyond.
How Can I Make The Most Out Of Shopping Assortment Report?
Once again, Google has offered a new way for online merchants to gain access to useful information to help shape their selling strategies. We welcome this latest tool, however, we’re also fully aware that merchants will likely struggle to find a way to use Assortment Report to its fullest potential.
OperationROI can help. We’ve extensively studied the capabilities of Shopping Assortment Report and can help you use this tool to your advantage within your industry. Call us today at 1-888-277-5429 or fill out our contact form to learn more.
