A recent study by VoucherCloud discovered that 93% of email subscribers are likely to use coupons they receive in an email. Not only that, but these coupons seem to bolster customer loyalty and attract new customers. In the same study, they discovered that 91% of coupon redeemers said they’d visit the same retailer again, while 57% said they wouldn’t have made the original purchase without that coupon.
5 Tips To Attract And Retain Customers Using Email Promotions
In other words, coupons can have a huge impact on your sales, so long as you know how to use them right. Here are five tips to help your business attract and retain customers by sending coupons and promotions via email.
1. Use It As A Signup Incentive
People aren’t always keen to sign up to join an email list. They want something in return. That’s why it’s a good idea to advertise – right within your signup form – hot deals or exclusive offers made available only to your email subscribers.
2. Give Your Subscribers Some Control
Subconsciously, we as humans are averse to email signups because we hate the idea of being contacted by a brand without having a say in the frequency of communication. But you can appease the apprehensions of your subscribers by letting them choose the frequency of your emails. Perhaps they’re okay with daily, or prefer weekly offers. Once you give them control, they’ll feel more invested in the messages you send their way.
3. Know What Types Of Deals Your Readers Want
Not all deals are created equal. Did you know that most consumers prefer to receive a discount deal above all else? Whether it’s a percentage off an item, or a dollar amount, consumers prefer coupons to any other type of promotion. Coming in second are rebates, while free-shipping is the third most popular offer.
4. Pretty Please, Don’t Pass On The Personalization
It sure would be quick and easy to send the same coupon to every single one of your email subscribers. But it may not be very effective. It’s important that you segment your list by past buying behavior, and then send your contacts specific deals based on their actions and previous purchases. Don’t segment your list based on assumptions – instead, rely on customer data. This can come in the form of surveys, field options in your form, and feedback from your sales team.
5. Consider Starting A Loyalty Program
Loyalty programs are a great way to drive repeat business. Research from Technology Advice shows that 57% of consumers join loyalty programs to save money, while another 37% join to get free stuff, so plan your program accordingly. You might consider creating an exclusive email club, where members receive special deals via email.
Give your customers the good deals they’re starving for
Research shows that a whopping 91% of consumers actually want promotional emails. It’s your job to deliver on this! Coupons can attract new customers and keep your current customers coming back for more. Ready to learn more about how to use coupons to push your long-term sales? Contact the OperationROI team at 1-888-277-5429 or by filling out our contact form to learn more.
Not Using Email Promotions? Time to Contact Us!
