Bing and Shopping.com (an eBay Company) have announced a strategic partnership today. Bing is going to display Shopping.com listings into their existing Bing Shopping results. It will be interesting to see how this plays out and if it is beneficial to each. It will also be interesting to see if Google reacts by trying to create any additional partnerships for its shopping portal. All in all, this should be a great move for Shopping.com as Bing instantly becomes their largest co-branded partner capable of giving Shopping a greater position in the comparison shopping arena. For Bing, it should dramatically increase the number of products offered and improve the overall search experience for its users.
It’s going to be interesting for the merchants to see how much exposure Bing gives to these new paid listings over the existing free listings. And for the consumers, will they really benefit from this new partnership. Only time will tell, but we will be watching. Of course, this new partnership will roll out right before the holiday season.
Both Bing and Shopping.com sent out an email earlier today announcing their new partnership. Below are the emails from Bing and Shopping.com.
Dear Merchant,
Bing Shopping is committed to being the best starting point for people that want to make informed decisions and complete shopping-related tasks. In that spirit, we are thrilled to announce a new partnership with Shopping.com that enhances our existing merchant listing program.
With this new partnership we are making the following changes to benefit you and the Bing shopper:
- Higher visibility: Paid offers will be highlighted throughout Bing Shopping, including search results and product pages. Look for additional visibility, such as exposure within Bing’s editorial content and rich product ad placements in the near future. We are prioritizing offers ingested from Shopping.com for these new opportunities.
- Quality experience: Better data helps power a richer and more engaging experience for all of our users. We are leveraging Shopping.com’s unified product and offer data to deliver the highest quality customer experience while continuing to maximize selection through our existing program.
- Efficiency: You will now be able to manage your feeds using Shopping.com’s industry-leading tools across Bing Shopping and the Shopping.com network.
The increased visibility placements will be available in Bing Shopping by November 1st. To take advantage of these opportunities for the upcoming holiday season, contact Shopping.com at merchantsupport@shopping.com.
We value our relationship with all our merchant partners and look forward to continuing our relationship as you take advantage of the new opportunities presented above.
Regards,
The Bing Team
Dear Merchant,
Shopping.com is excited to announce our new partnership with Bing Shopping where we will power highly visible offers throughout Bing Shopping search result and product pages. As a Shopping.com merchant, you will immediately receive the benefits of these highly targeted featured placements across Bing Shopping.
Our new partnership will allow you to leverage your existing Shopping.com feed to efficiently reach 97MM unique visitors per month on Bing – an industry-leading shopping portal. No additional effort on your part is required.
We encourage you to leverage this program to its fullest extent by sending your entire product catalog to Bing Shopping through Shopping.com.
We are excited to add Bing Shopping to our list of premier publishers that make up the Shopping.com Ad Commerce Network. You can expect to see your products in these placements beginning in early October.
View the Bing Merchant FAQ for more details on the program.
Please contact our merchant support team if you have further questions about this new partnership.
Sincerely,
Shopping.com Merchant Services
