Did you know that over
4,000 items are sold on Amazon every single minute? With an e-commerce platform that immense, things change quickly and prices are no exception. It is important for Amazon Business sellers to be able to update their prices of all their products quickly. As with any business, competitive pricing is vital to the success of your Amazon business. But how should you go about managing your product prices and keeping them fresh? Keep reading to learn more about using
Amazon Business and its Automated Pricing tool.
How Does Automated Pricing Work?
The Automated Pricing feature is great if you want to win the “Buy Box” on Amazon’s page. By choosing to automate prices, your price will automatically change to match or
beat the “Buy Box” price by a percentage that you choose. An even bigger benefit of that is for Amazon Business users that have multiple products that they are selling on Amazon. Automating prices lets you create rules that you can apply to one of your items or all of them. All you need to do to apply the automated pricing is create the pricing rule, set the parameters for the rule, and then select the SKU you want the rule to apply to. You have control of when you wish to stop or start the pricing rules that you create. If you want to change your pricing rules or the SKUs that they apply to, you can do so at any time.
How Does Automated Pricing Benefit Amazon Business Sellers?
There are multiple ways that Automated Pricing can benefit your Amazon Business. It will help your Amazon business to grow and consistently have the best prices for the products you are selling.
The Cost
A lot of the time, free things are the best things. That happens to be the case with the Automated Pricing tool in Amazon Business. The Automated Pricing tool is built into your seller central account when you choose to invest in an Amazon professional seller account. It is free and allows you to keep your prices competitive across all of your products.
The Ease and Convenience
One of the major reasons for all of Amazon’s success is the easy-to-use interface for both consumers and Amazon sellers. This theme carries over into managing product prices with your Amazon account. In addition to the easy and intuitive interface, Amazon adds a summary of the pricing changes that you’ve made on your account so that you can track them.
Built By Amazon for Amazon
Because Automate Pricing was built and designed by Amazon, it works seamlessly within Amazon for managing your products’ prices and ensuring that they are competitive. There are outside alternatives for automating prices but these options will not work as well with Amazon as Automate Pricing does.
Get The Most Out of Being An Amazon Business Seller
The Automated Pricing feature is a huge perk for Amazon Business sellers because it gives you more control over your pricing and lets you automate it to keep your prices competitive at all times. It is easy to use and, best of all, it is free. It comes with investment into an Amazon Seller account. It will allow you to get the best return on your investment and make your business more profitable.
Check out more posts here for other helpful information about running a business and selling on Amazon. OperationROI has worked with a variety of business sellers and we’re ready to help you succeed in the B2B or consumer-facing market. To learn more about our service offerings, give us a call at 1-888-277-5429 or
contact us online today.
