GAN is Closing Shop!
In a startling announcement Google said it is retiring the Google Affiliate Network to focus on other products that are driving better results for their clients. According to a post on the Google Affiliate Network blog, the company states that it will continue to support the network and customers as they deprecate the service over the next few months.
Google stated that the rapidly evolving cost-per-action (CPA) market lead to this difficult decision. Also at play is the significant investments Google has placed in other CPA tools like Product Listing Ads (PLAs), Remarketing and Conversion Optimizer.
Google states “We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers.” They go on to say “These areas are growing rapidly and we’re continuing to invest heavily in them.”
What now?
Affiliate publishers can continue to achieve revenue and goals via the AdSense network. For marketers, Google is suggesting other CPA-oriented solutions. They feel that the rapid growth of Product Listing Ads, Remarketing and Conversion Optimizer to will continue to prosper, drive conversions, and revenue.
There is also the other option of jumping ship to another affiliate network. LinkShare, Commission Junction and Share-A-Sale are all smiling a little bigger today.
If you are a current or a previous Google Affiliate Network member, we are curious on your feelings and how it affects you website?
We’re are monitoring this development to see the impact moving forward in the ever evolving e-commerce world. You can always contact our experts for advice, by calling us at 1-888-277-5429 or filling out our contact form.
