E-Commerce Website Development

Your website serves as the face of your brand and should clearly reflect your message. With website trends changing constantly, it is important to keep your website fresh and up to date.

The user experience should be the focus of your website. For e-commerce websites, this can be the difference between success and failure. Can users easily navigate through your website to find products? Does your website load quickly? How many clicks does it take a user to check out? Do search engines easily find and display product your products in search results? Are your products optimized when submitted via feed to Google Shopping?

At OperationROI we are experienced in developing new e-commerce websites or giving older e-commerce websites a facelift, enhancing user experience turning visitors into buyers.

• Highly experienced in creating winning e-commerce websites
• Develop on a number of e-commerce platforms including Shopify, WooCommerce, BigCommerce, nopCommerce, and Magento
• Professional team of designers and developer assigned to your project
• Specialists fine tune your website’s for user experience
• Marketing team standing by for your website’s launch

No matter what types of products you are selling, a positive shopping experience for your customers it is paramount for growth and success online. The design of an e-commerce website must look good aesthetically. But more importantly, the website must present the content in a way that is easy for customers to navigate, find, and purchase products.

One of the first steps in developing a successful e-commerce website is analyzing your target audience and your products to better understand what’s required for a positive shopping experience. If it’s an existing website, we factor into our analysis past customer interactions as they navigate through the site allowing us to pinpoint areas that need improvements. We will review available analytics data to determine what devices are being used to view your website, bounce rates, loading time, and buying patterns as this data provides a good foundation when entering the design phase. Even a look at your competitor’s website might give us insight as to what shoppers typically experience buying similar types of products.

Picking a template and e-commerce platform are two key decisions in the development process. The e-commerce platform is the foundation providing functionality, while the template serves as the canvas of the website. The correct combination will lend to a website which will deliver the desired customer experiences and increase sales.

If you’re currently unhappy with your e-commerce software or have not established an e-commerce website yet,  we will recommend a platform that will suit your business’ needs best, such as Shopify, WooCommerce, BigCommerce or nopCommerce.

During the design selection phase we will:

• Provide different layout options
• Establish a look and feel to match your brand or current website
• Provide design examples for desktop, tablet, and mobile devices
• Review any additional functionality or requirements

Once the website design is approved it’s time to turn designs and ideas into a functioning e-commerce website. Our expert team of designers and developers will implement the chosen design and functionality within your e-commerce platform. Leveraging years of hands-on experience we will use any additional plugins or establish API connections necessary to make sure your website is connected to all of your 3rd party connections.

After the development of the website is completed, tested, and approved — it’s ready to be launched to the world!

Use the sliders below to see the before & after examples from some of our recent projects