What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Mobile Continue To Play A Bigger Role Product Searches Mobile has proven to play its biggest role in 2016 – with mobile shopping searches up 30% year-over-year, according to Google. That upwards trend is all…
Who is A Supershopper? A supershopper is someone who knows the latest brands, must-have products, and the places to go to online for the best possible deals. In the past, you’d typically find one supershopper…
Marketing Strategies For Worldwide Events This summer, billions of eyes will fall upon Brazil and some of the world’s most talented and accomplished athletes congregate with the the Game of the XXXI Olympiad (Rio 2016)….
New GTIN Requirements For Google Shopping Last year, Google started to require Global Trade Item Numbers (GTINs) for products made from over 50 designated brands. But, starting in May, the search engine giant will expand this…
Google AdSense Now Displays Shopping Ads on Search Partner Sites Google recently began to display certain ads from Shopping Campaigns on Search Partner Network sites that run the new service called AdSense for Shopping. Search partners help to…
Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
You can’t ignore social media. You may not be using Twitter to post your bathroom habits or what you had for breakfast (honestly, no one does that). And you may not be logging on to…
© 2024 OperationROI. LLC.
