E-Commerce Marketing Insights

Discover the latest trends in the E-Commerce world.

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May 17

What are Product Listing Ads (PLA)?

By Greg Yevich Google Shopping No Comments

Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…

Jul 26

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Shopping Feed Management – What is it and how can it help you?

By Greg Yevich Comparsion Shopping Engines No Comments

What is Shopping Feed Management and how can it help your e-commerce website? If you’re an active ecommerce merchant, you’ve heard the term Shopping Feed Management tossed around a few times. So often, in fact,…