Paid Search Can Be Used For More Than Just Converting Sales Chances are that the main purpose of developing your paid search strategies is to target prospects during the buying stage, in the hopes of converting these…
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What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Bing’s New Universal Event Tracking Give Users Better Insight Into Campaign Performance Knowing what your customers are doing after they click on your ad is a key component toward making business decisions that encourage conversions….
How To Use Bing Remarketing Remarketing is all the rage these days, and for good reason. With remarketing, you have a second chance to connect with visitors who’ve left your website or abandoned their shopping…
Learn How To Leverage AdWords Remarketing Lists for Search Ads Remarketing lists for search ads (or RLSAs) give you the power to customize search ad campaigns to better target those people who’ve already come to your…
Have You Prepared Your CSE Campaigns for the Holidays? If you haven’t given too much thought to your holiday CSE campaigns yet, we hate to tell you this – but you’re behind the curve. Your…
Google AdWords Dynamic Display Ads – Tailor Your Ads to Your Audience The most successful ads are those that are accurately targeted toward your audience when they’re in the right mind frame to make a…
Are You Taking Advantage of Google Adwords Remarketing? It’s hard enough to target complete strangers and convert them into customers. That’s why it’s ideal if you can figure out a way to target the folks…
GAN is Closing Shop! In a startling announcement Google said it is retiring the Google Affiliate Network to focus on other products that are driving better results for their clients. According to a post on the Google Affiliate Network…
