What Is A Quality Score, Anyway? There are a few numbers that hang over our heads throughout our lives: Our age Our social security numbers Our credit scores The latter plays an important role in…
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Expanded Text Ads Expand Text Limits By Two-Fold Google announced a handful of changes coming to AdWords, including Expanded Text Ads. Many are touting this as the biggest change of the bunch, namely because Google’s set…
What’s Up With Google’s Change of Stance on AdWords Quality Score? In a recent communication with the public, Google completely (and almost inexplicably) downplayed the importance of Quality Score in AdWords, calling it a “helpful…
How To Use Google’s Quality Score to Enhance Your PPC Campaigns Google’s Quality Score is pretty important in the success of your paid search marketing campaigns. In fact, Google has made it pretty clear that this…
The New Google AdWords Algorithm…What You Need To Know. In what they announce as an improvement to their AdWords system, Google has made a change to their AdWords algorithm, which they say will allow them…
