Google Shopping is a powerful tool for any e-commerce business selling products online. Of course, this significance also makes the platform very competitive. Making sure your organic listing and paid ads cut through the noise…
One of the more effective marketing strategies for e-commerce sellers to sell more products online is to use Google Shopping campaigns. Understanding how to structure your campaigns can be the difference between success and failure. A very…
Google is a common resource for consumers to locate new products. Companies need to adapt to the growing trend of people buying things online. Part of that includes having a well-designed website that is optimized…
Amazon Has Been Spotted Testing Google Product Listing Ads Amazon has used Google’s Product Search in the past when it was free. Yet for the first time since 2012, when product search became a paid-for feature, Amazon…
Since Introduced The Popularity Of Google Product Listing Ads Continue To Grow The first time US advertisers were introduced to Google Product Listing Ads was back in 2011, so to say that PLAs are new…
Google Introduces Product Listing Ads for Image Searches People hop on Google for a ton of different reasons. Even more specifically, people use Google Image Searches for a number of purposes, but it seems that…
Google Introduces New Ranking Format For Top-Rated Products Shoppers love reading product and seller reviews. In fact, they rely on this type of information in order to decide if a product or brand is worth…
Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…
Product Listing Ads Disapproved by Google for Pricing or Availability Issues? Ever grow frustrated by ongoing disapproved Product Listing Ads (PLA) by Google because of some type of variance detected between your product feeds and data on your…
Google Shopping Campaigns Are Here To Stay! A small group of online advertisers have been toying around with the beta version of Google Shopping Campaigns for the better part of a year, and most advertisers…
It’s Time to Take Advantage of Google’s Product Listing Ads and Shopping Campaigns! Oct. 2012 was when Google’s Product Listing Ads (PLAs) took over the Google Shopping experience. That means it’s been more than a…
Bye Bye PLAs. Hello Shopping Campaigns. Here’s What This Means to You… Back in February, Google opened up Shopping Campaigns to all advertisers, thus setting in motion a calculated process of integration that would lead…
Learn The Best Way To Promote Your Products With Google Shopping Campaigns Merchants who are used to using regular Product Listing Ads (PLA) campaigns might be surprised to discover a more flexible, useful way to…
Bing Product Ads: What You Need To Know! Bing finally released their Bing Product Ads (BPA) on March 26th, just a couple of days ago. And it’s about time! But, what does this mean? It…
Google Product Listing Ads Momentum Grows Having been introduced to the online retail world in 2012, it didn’t take long for Google Product Listing Ads to gain momentum and traction. According to digital marketing tech firm…
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