What Is A Quality Score, Anyway? There are a few numbers that hang over our heads throughout our lives: Our age Our social security numbers Our credit scores The latter plays an important role in…
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Marketing Strategies For Worldwide Events This summer, billions of eyes will fall upon Brazil and some of the world’s most talented and accomplished athletes congregate with the the Game of the XXXI Olympiad (Rio 2016)….
Paid Search Management With Measurable Results Successfully managing paid search campaigns is a challenge, but what about measuring your success? Knowing whether your efforts are working can be extremely complicated and confusing. This is particularly true, since the…
Common Reasons For Account Suspension On Google Adwords Few people plan or expect to experience an AdWords suspension; however, these suspensions can happen at any time. There are a number of common website-related suspensions that we see…
Auto-Tagging Comes To Bing Shopping Campaigns! Bing has finally added support for auto-tagging on Shopping campaigns, promising to make paid search for the Google alternative a little bit easier. They’ve added automated UTM tagging on…
Well Built Landing Pages Will Lead to Increased Leads and Conversions Conventional wisdom and tried-and-true practices have had marketers designing landing pages as follows: Create a landing page that’s independent of your core website, in order…
Here’s What Your Ad Might Look Like Using Dynamic Structured Snippets Dynamic structured snippets are designed to provide web surfers with additional details about your site with your ads, in an effort to help them decide whether…
The End Of Right Rail Ads on Google Lookout, a major change has hit desktops across the globe (although most of you have likely seen it in action already!): Google has gotten rid of all paid ads…
Make Conversions Happen with the 5 Best Tips for Writing Great PPC Ad Copy If content is king (and everyone hears that it is – time and time again), then your PPC ad copy is…
Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
Are your Holiday PPC Campaigns Ready to Launch? More specifically, online retailers are slated to see an even larger piece of the pie. More and more folks have smartphones and tablets than ever before, giving…
Few websites get as many visitors or have had as big an impact on our society as Facebook. The giant network currently has more than 600 million registered users (if it were a country, it…
