Common Reasons For Account Suspension On Google Adwords Few people plan or expect to experience an AdWords suspension; however, these suspensions can happen at any time. There are a number of common website-related suspensions that we see…
Auto-Tagging Comes To Bing Shopping Campaigns! Bing has finally added support for auto-tagging on Shopping campaigns, promising to make paid search for the Google alternative a little bit easier. They’ve added automated UTM tagging on…
Test Confidently With Adwords Campaigns Using Drafts And Experiments. Earlier this winter, Google announced on Google+ that it would begin to roll out campaign drafts and experiments, in an effort to help advertisers test changes to their…
Here’s What Your Ad Might Look Like Using Dynamic Structured Snippets Dynamic structured snippets are designed to provide web surfers with additional details about your site with your ads, in an effort to help them decide whether…
The End Of Right Rail Ads on Google Lookout, a major change has hit desktops across the globe (although most of you have likely seen it in action already!): Google has gotten rid of all paid ads…
Manufacturers and Brands Will Get Control Their Own Product Data Again This past summer, Google announced the launch of its Manufacturer Center, in an effort to standardize product data from across all of its systems (including Google.com, Google Shopping,…
Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
How Will Adwords New Flexible Conversion Counting Affect Your Metrics Earlier last week, Google sent out an email to all AdWords advertisers (full email at end of article) announcing some changes (or improvements, as they said) to…
The New Google AdWords Algorithm…What You Need To Know. In what they announce as an improvement to their AdWords system, Google has made a change to their AdWords algorithm, which they say will allow them…
Which Is Better For Your Ecommerce Marketing Campaigns, Text Ads Or PLAs? Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to the paid environment of…
Don’t Fear The New & Improved Google Keyword Planner…It Rocks! Few things have been as seemingly catastrophic for SEOs and online marketers over the last few years than the dismissal of the Google Keyword Tool….
Display More Information for Your Potential Customers with Google Review Extensions There’s no question that the more (and richer) information you have in your ad, the easier your ad will stand out and grab attention….
Get More Control of Your Adwords Campaigns with the New & Improved Sitelink Ad Extensions Back in February 2012, Google began showing sitelinks below some AdWords ads. These sitelinks offered additional information and were pulled right…
Are your Holiday PPC Campaigns Ready to Launch? More specifically, online retailers are slated to see an even larger piece of the pie. More and more folks have smartphones and tablets than ever before, giving…
Google AdWords Dynamic Display Ads – Tailor Your Ads to Your Audience The most successful ads are those that are accurately targeted toward your audience when they’re in the right mind frame to make a…
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