Paid Search Can Be Used For More Than Just Converting Sales Chances are that the main purpose of developing your paid search strategies is to target prospects during the buying stage, in the hopes of converting these…
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Paid Search Management With Measurable Results Successfully managing paid search campaigns is a challenge, but what about measuring your success? Knowing whether your efforts are working can be extremely complicated and confusing. This is particularly true, since the…
The End Of Right Rail Ads on Google Lookout, a major change has hit desktops across the globe (although most of you have likely seen it in action already!): Google has gotten rid of all paid ads…
Bing’s New Universal Event Tracking Give Users Better Insight Into Campaign Performance Knowing what your customers are doing after they click on your ad is a key component toward making business decisions that encourage conversions….
Yes, Retailers, Paid Search is Working – Big Time! The term Return on Investment isn’t just some catchphrase thrown around conference rooms and offices for the heck of it. The success of any business is…
