What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
If you want to succeed in affiliate marketing, you can’t ignore the power of social media in finding customers. Affiliate marketing is a popular way for web businesses to increase their sales by paying affiliates…
Businesses are putting increasing value on social media as they drive to be more efficient, reach new revenue streams, and maintain existing business. The competition is getting higher and it is important to focus on…
With so much content and chatter being posted online each day, it can be overwhelming to track each social media outlet individually. Businesses and individuals can set up a listening post to track what is…
LinkedIn is the largest social networking site dedicated to businesses and business professionals. It has become so popular that in May 2011, LinkedIn went public with a stock offering of $45 per share and closed…
Social media is changing the way businesses communicate with their customers. People are looking to engage in conversations and build relationships. Customers want to see a company’s personality. Engaging in social media can be a…
Whether you are looking to brand your business or build a personal reputation as an industry thought leader, participating online with Q&A sites can be an impactful tool. Sites like Quora, LinkedIn Answers, and Yahoo!…
Social media has proven to be a viable marketing tool for many products, service, and individuals. It can be used as form of customer service, promotion, and branding. The best way to get started in…
Social media. It’s everywhere nowadays, right? Seems like you can’t go anywhere on the web without seeing a button to “Like” a webpage, and you can’t meet new people without hearing the words, “Find me…
Data feeds are becoming an increasingly popular way to keep your website visitors up to date with changes to your site, posts on your blog, or any other sort of frequently edited information. One great…
You can’t ignore social media. You may not be using Twitter to post your bathroom habits or what you had for breakfast (honestly, no one does that). And you may not be logging on to…