Social media and e-commerce have enjoyed a productive, and sometimes complicated, relationship. Likes and shares shape consumer behavior and drive sales. Social media also serves as a sounding board for both satisfied and not-so-satisfied customers….
What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Successful Social Media Marketing Strategies Are Paying To Play Newsflash: Making the most out of your social media strategy means you have to pay to play. With far too many brands competing for stream space in…
Google Introduces Product Listing Ads for Image Searches People hop on Google for a ton of different reasons. Even more specifically, people use Google Image Searches for a number of purposes, but it seems that…
Instagram Business Pages — Most Likely Coming To Your Smartphone Sometimes it’s easy to forget that Instagram is a social media platform owned by Facebook. The two networks do a pretty good job of maintaining…
Learn How Ecommerce Marketers Are Reaching Mobile Customers On Facebook Unless you’ve been living in a cave somewhere, you know that folks are flocking to mobile in droves. In fact, as Facebook puts it, it’s the fastest adoption…
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