Getting To Know The Four Newest Tools From Google Shopping As Google Shopping continues to grow and progress, Google is looking at newer ways to help merchants make the most of this platform. Four new…
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Your Complete Guide to AdWords Ad Extensions While many advertisers spend countless hours optimizing the text of their ads (which is a perfectly logical and beneficial practice), the latest numbers to come in suggest that…
Google’s Targeting Bad Ad Practices. Here’s How To Stay On Their Good Side. Earlier this year, Google released their “bad ad practices” report, which detailed how, exactly, they found bad ads and bad ad-funded content…
The New Google AdWords Algorithm…What You Need To Know. In what they announce as an improvement to their AdWords system, Google has made a change to their AdWords algorithm, which they say will allow them…
Which Is Better For Your Ecommerce Marketing Campaigns, Text Ads Or PLAs? Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to the paid environment of…
A Look at Bing Product Ads and Its Impact On Your Ecommerce Business This past summer, Bing announced that Bing Shopping would be no more. In its place would be a new Product Search, including…
Google Now Encrypting All Keyword Searches Earlier this fall it became official – Google encrypted all search activity…well, except for clicks on ads. If you listened very carefully you could hear the collective sobbing of…
Google Changes its Rules and Impacts Your Online Business. Here’s How… Changes (and tragedies) often come in threes. And Google’s latest rule changes certainly haven’t disappointed. Three new changes have come (or are coming) to…
Don’t Fear The New & Improved Google Keyword Planner…It Rocks! Few things have been as seemingly catastrophic for SEOs and online marketers over the last few years than the dismissal of the Google Keyword Tool….
Microsoft Has Updated Their Login Procedure for Bing Ads To Simplify The Process And Increase Security. For those you using Bing Ads, you’ll start to see a new login screen, requesting you to use an existing Microsoft account or…
Does Your Google Merchant Center Account Suspension Have You Flustered? One single word – suspension – strikes fear in the heart of most people (except, maybe, the kid who doesn’t want to go to school)….
Display More Information for Your Potential Customers with Google Review Extensions There’s no question that the more (and richer) information you have in your ad, the easier your ad will stand out and grab attention….
Get More Control of Your Adwords Campaigns with the New & Improved Sitelink Ad Extensions Back in February 2012, Google began showing sitelinks below some AdWords ads. These sitelinks offered additional information and were pulled right…
Have You Prepared Your CSE Campaigns for the Holidays? If you haven’t given too much thought to your holiday CSE campaigns yet, we hate to tell you this – but you’re behind the curve. Your…
eBay Commerce Network and Shopping.com Help Expand Your Reach Some early Internet trendsetters have fizzled away, or at least have lost their luster. Yahoo! is nothing like Google. AOL isn’t the go-to place to access…
