And with Yahoo Search…That Number is Closer to 1 in 3! This past March, something remarkable happened, although most people continued on with life none the wiser. Bing proved that Google isn’t impervious to competition….
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Your Customers Don’t Have to Be Good Spellers to Find You Online. Here’s Why… Most advertisers have horror stories about the long list of misspelled words, abbreviations and other lists they’ve built in order to…
Did You Know Your Page Layout Effects Your Page Rank In Google? Google is constantly making changes to its algorithm in an effort to improve the user’s experience while searching the web. One of the…
Is Google Really Pushing Competitors’ Ads Within Your Own Site Search? At first glance, Google’s Search Within Site feature seems harmless enough. In fact, it seems like it could do wonders for your conversions, specifically…
How You Can Make Price Drops Occur in Google You might’ve noticed that from time to time, Google will feature a price drop on AdWords products that consumers search for. It seems simple and insignificant enough…
Top Mobile Ecommerce Data Reveals A Couple Surprises Among Mobile Consumers – Are Your Surprised? comScore Inc. has released new data determining which online retailers are the most popular among mobile consumers. Since comScore focuses…
Google Search Funnel Reports Can Improve Your Online Ad Performance Getting to know the actions and reactions of your online customers is important in refining – and redefining – your ad strategy. Search Funnels reports –…
What’s Up With Google’s Change of Stance on AdWords Quality Score? In a recent communication with the public, Google completely (and almost inexplicably) downplayed the importance of Quality Score in AdWords, calling it a “helpful…
The Latest Google Shopping Feed Specification Update for 2014 Some Google updates and changes come and go without little known impact to you. However, the 2014 Google Shopping Feed Specification update will directly impact online…
Amazon Product Ads and Amazon Marketplace – A Solid Strategy In the game of eCommerce, conversations always seem to lead toward Google. But here’s the funny thing about that – more customers start their search on…
Google Shopping Campaigns Are Here To Stay! A small group of online advertisers have been toying around with the beta version of Google Shopping Campaigns for the better part of a year, and most advertisers…
Learn the Basics of How to Use Google Ad Position and Google Ad Rank to Increase ROI Throughout the course of the life of an online retailer, many terms, acronyms, and phrases are thrown about….
It’s Time to Take Advantage of Google’s Product Listing Ads and Shopping Campaigns! Oct. 2012 was when Google’s Product Listing Ads (PLAs) took over the Google Shopping experience. That means it’s been more than a…
Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
Bing Product Ads: What You Need To Know! Bing finally released their Bing Product Ads (BPA) on March 26th, just a couple of days ago. And it’s about time! But, what does this mean? It…
