AOL Has Officially Switched From Google To Microsoft’s Bing A new year means a new feather in the Bing cap – the “other” search engine has announced it now powers AOL web, mobile, and tablet…
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Coming Soon…Easily Make E-Commerce Purchases From Within Facebook On their quest to rule the web, Facebook is making it easier for consumers to stay within the app to make e-commerce purchases. This past summer, Facebook officials…
Google Publishes Search Quality Rating Guidelines In Full Just before the clock struck midnight on 2015, Google did something it has never done in its short but impressive existence: it released the full version of…
Smart Goals Help You Drive More Conversions Most digital retailers understand that measuring conversions is a key step toward making the most out of your bids, ads and even website. But what if you aren’t yet measuring…
Important Update: Changes to Shopping Policies Are Coming Soon As of February 2016, Google will launch a new and improved Shopping Policy Center, in an effort to make Shopping policies more user-friendly, accessible, and engaging…
Dynamic Structured Snippets Display Additional Details About Your Website with Your Ads Over the past 12 months, Google has released a range of extensions designed to give business owners more power and flexibility with their…
As More Consumers Choose To Shop Online, Google Rethinks Its Mobile Shopping Interface Compare the numbers of this year’s Black Friday and Cyber Monday and you’ll soon realize that folks are overwhelmingly choosing mobile shopping rather than wait in…
Content Marketing: Developing A Successful Strategy A few years ago, content marketing meant very little to the average person. But much like Google has entered our everyday vocabulary, so too has content marketing. In the…
Google Announces A Way For Retailers To Find New Opportunities To Meet Online Customer Demand Earlier this month Google announced a new way for online retailers to reach more people and meet the demands of their customers…
Amazon Announces Their New Text Ads Program will be Discontinued Amazon has decided to end the Text Ads program after only running for about two months. If you advertise with Amazon Product Ads, then it’s…
Connexity Introduces New Targeted CPC Bidding and Consolidates with PriceGrabber. So, What Does All This Mean? Connexity, Inc. (you know, the company once known as Shopzilla … and Bizrate) has acquired PriceGrabber.com and Become.com over the…
What You Should Know About Google’s New Automated Extensions for Shopping Ads Following what Google deems as a successful (yet perhaps outdated) campaign with promotional text (an optional message added to ad groups in AdWords),…
Google Shopping Feed Specification 2015 Update Google has announced an update to Google Shopping Feed Specification and Google product taxonomy, in an effort, as they say, to enhance the customer experience. These latest updates are…
Win Vital Ecommerce Shopping Micro-Moments with Google’s Latest Updates In today’s mobile economy, consumers have the power to get what they want in an instant. Broken down into three actions (I Want To Know; I Want…
Here’s What to Know About the New Bing Shopping Campaigns. What began as a beta launch in April has evolved into an inevitable and exciting announcement coming out of the Bing camp: Bing Shopping Campaigns…
