Bigger Adwords Ad Sizes Are Here Consumer behavior is changing at a rapid pace. With more folks mobilizing their search efforts – literally – than ever before, Google has had to make some changes. And…
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Not Showing Up Well Locally? Don’t Ignore Local SEO The key to marketing is pretty simple – in theory: Get in front of your audience when your audience is trying to find you or what…
Expanded Text Ads Expand Text Limits By Two-Fold Google announced a handful of changes coming to AdWords, including Expanded Text Ads. Many are touting this as the biggest change of the bunch, namely because Google’s set…
Introducing Longer Titles And Descriptions In Google Adwords Few other entities in the world understand the significance of the mobile-first push as Google, which is why the search engine giant recently announced significant changes to…
Not Leveraging Adwords Scripts In Your Campaigns? Did you know that you can use AdWords scripts to create, edit, or remove items in your account? This type of automation can save you time and let…
Since Introduced The Popularity Of Google Product Listing Ads Continue To Grow The first time US advertisers were introduced to Google Product Listing Ads was back in 2011, so to say that PLAs are new…
Google Introduces New Ranking Format For Top-Rated Products Shoppers love reading product and seller reviews. In fact, they rely on this type of information in order to decide if a product or brand is worth…
Adwords Scheduled Uploads Keeps Customized Ads Fresh Google recently announced Scheduled Uploads, a new feature that allows you to automatically set scheduled uploads for your AdWords ads. AdWords can now automatically update your data on a daily, weekly, or…
Test Confidently With Adwords Campaigns Using Drafts And Experiments. Earlier this winter, Google announced on Google+ that it would begin to roll out campaign drafts and experiments, in an effort to help advertisers test changes to their…
It’s Time to Say Goodbye to Adobe Flash in Display Ads Google plans to stop running display ads in the Adobe Flash format, as it moves to the favored HTML5 format. Advertisers have two deadlines to…
New GTIN Requirements For Google Shopping Last year, Google started to require Global Trade Item Numbers (GTINs) for products made from over 50 designated brands. But, starting in May, the search engine giant will expand this…
Here’s What Your Ad Might Look Like Using Dynamic Structured Snippets Dynamic structured snippets are designed to provide web surfers with additional details about your site with your ads, in an effort to help them decide whether…
The End Of Right Rail Ads on Google Lookout, a major change has hit desktops across the globe (although most of you have likely seen it in action already!): Google has gotten rid of all paid ads…
Are You Ready For AdWords Q&A? This past October, AdWords product managers fielded unscripted questions in front of a live audience at SMX East. The responses to some of these questions are sure to be…
Manufacturers and Brands Will Get Control Their Own Product Data Again This past summer, Google announced the launch of its Manufacturer Center, in an effort to standardize product data from across all of its systems (including Google.com, Google Shopping,…
