The Power Of Extensions In AdWords A recently posted image of a Williams-Sonoma text ad that featured one line of actual text, in addition to four lines of extensions. At first glance you might not see…
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Get Keyword Forecasts In AdWords Online advertisers now have the ability to get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. You’ll notice the “BETA: Get Forecasts for campaigns or keywords…
With Manufacturers In Mind, Google Has Launched Affiliate Location Ad Extension For manufacturers selling in retail chains, Google has launched affiliate location ad extension. This update allows original manufacturers to promote the retail chains where…
Expanded Text Ads – So What? AdWords released expanded text ads in late July and, without trying to sound too hyperbolic, we can’t stress to you how much of a big deal that change really…
What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Understanding Programmatic Display In the world of advertising and marketing, the smaller and mid-sized fish in the pond are almost always at a disadvantage; the tides tend to favor the larger sharks and whales of…
Google Play, And Now The Apple App Store, Get Search Ads For more than a year, Google has had search ads in the Play store. Now, it appears, Apple is ready to join in the…
Google To Make Mobile Index The Primary Index For Search Earlier this fall, Google announced it will begin to create a separate mobile index within a few months, that will serve as the primary index…
Mobile Continue To Play A Bigger Role Product Searches Mobile has proven to play its biggest role in 2016 – with mobile shopping searches up 30% year-over-year, according to Google. That upwards trend is all…
Google Adwords Gives Users Better Visibility Of Bidding Insights This past summer, Google announced that it was going to bring bidding insights front and center, into the places where you as an advertiser spend the…
Google Announces Local Inventory Ads In Maps for Retailers Retailers running local inventory ads give online searchers another way to see if the product they’re looking for are actually on the shelves at their local store. Users will see…
Who is A Supershopper? A supershopper is someone who knows the latest brands, must-have products, and the places to go to online for the best possible deals. In the past, you’d typically find one supershopper…
Bing Ads Has Structured Snippets For Text Ads…Now What? Taking a page out of Google’s playbook, Bing Ads has finally released Structured Snippets for text ads, and has started to roll them out. These Structured…
What Is A Quality Score, Anyway? There are a few numbers that hang over our heads throughout our lives: Our age Our social security numbers Our credit scores The latter plays an important role in…
Hard-To-Dismiss Popups Could Equate To A Hard-To-Find Website If there were any doubt that Google’s main focus is delivering the best possible user experience, the latest news about hard-to-dismiss popups ads and forms should clear things up….
