Use Google’s New Online Product Inventory Update Feed For Frequent Changes Do you find that certain attributes regarding your products changes frequently? Attributes such as: Price Availability Sales price Sales price effective date If so, you’ll…
How You Can Make Price Drops Occur in Google You might’ve noticed that from time to time, Google will feature a price drop on AdWords products that consumers search for. It seems simple and insignificant enough…
Product Listing Ads Disapproved by Google for Pricing or Availability Issues? Ever grow frustrated by ongoing disapproved Product Listing Ads (PLA) by Google because of some type of variance detected between your product feeds and data on your…
Live Webinar Presented By OperationROI and GoDataFeed Are You Ready? With Google Shopping Campaigns robust platform replacing its Product Listing Ads format, retailers now have a more streamlined way to manage their campaigns and bidding….
CSEs or Marketplaces – What’s the difference? When you advertise your products, what do you use? Do you use comparison shopping engines (CSEs)? Do you use Marketplaces? Are you confused by the question because you thought…
Amazon Product Ads and Marketplace Listings Aren’t So Different Anymore With the news earlier this year that Amazon Product Ads may appear on listing pages with Amazon Marketplace Listings, retailers now have a far more…
The Latest Google Shopping Feed Specification Update for 2014 Some Google updates and changes come and go without little known impact to you. However, the 2014 Google Shopping Feed Specification update will directly impact online…
It’s Time to Take Advantage of Google’s Product Listing Ads and Shopping Campaigns! Oct. 2012 was when Google’s Product Listing Ads (PLAs) took over the Google Shopping experience. That means it’s been more than a…
Getting To Know The Four Newest Tools From Google Shopping As Google Shopping continues to grow and progress, Google is looking at newer ways to help merchants make the most of this platform. Four new…
Google Product Listing Ads Momentum Grows Having been introduced to the online retail world in 2012, it didn’t take long for Google Product Listing Ads to gain momentum and traction. According to digital marketing tech firm…
Which Is Better For Your Ecommerce Marketing Campaigns, Text Ads Or PLAs? Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to the paid environment of…
Google Shopping Campaigns – Is It An Easier Way to Promote Your Products? Google recently introduced its new Google Shopping Campaign, an approach, they say, that makes product-management far more retail centric and easier for…
What You Should Know About Amazon Marketplace and it’s Merchants Amazon Marketplace is a fixed online marketplace where independent sellers can offer new and used items in the same virtual world as Amazon’s offerings, to…
Can Bing Shopping Be As Good As Google or Amazon? As an ecommerce merchant, when it comes to choosing the right comparison shopping engines to work with, you tend to go where the shoppers go,…
How Will Google Shopping Express Affect Your Ecommerce Business? In March, Google announced that it would launch its Google Shopping Express service to specific users in the San Francisco bay area. The program is still in…
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