Google Shopping is a powerful tool for any e-commerce business selling products online. Of course, this significance also makes the platform very competitive. Making sure your organic listing and paid ads cut through the noise…
Review Your Products and Adwords Data In your ongoing effort to maximize Google Shopping performance, your first step should be to figure out why your ads aren’t appearing for a search that you think is relevant….
Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…
Google AdSense Now Displays Shopping Ads on Search Partner Sites Google recently began to display certain ads from Shopping Campaigns on Search Partner Network sites that run the new service called AdSense for Shopping. Search partners help to…
Will You Be Leveraging Google Shopping Campaigns To The Fullest This Holiday Season? It’s fall time. Do you know what means? The holiday shopping season is literally right around the corner. Believe it or not, but your…
What You Need to Know About Google Shopping Campaigns Just a few months ago, Google announced that its current PLA (Product Listing Ad) format would be done away with in August, in place of Google…
It’s Time to Take Advantage of Google’s Product Listing Ads and Shopping Campaigns! Oct. 2012 was when Google’s Product Listing Ads (PLAs) took over the Google Shopping experience. That means it’s been more than a…
Bye Bye PLAs. Hello Shopping Campaigns. Here’s What This Means to You… Back in February, Google opened up Shopping Campaigns to all advertisers, thus setting in motion a calculated process of integration that would lead…
Learn The Best Way To Promote Your Products With Google Shopping Campaigns Merchants who are used to using regular Product Listing Ads (PLA) campaigns might be surprised to discover a more flexible, useful way to…
Google Shopping Campaigns – Is It An Easier Way to Promote Your Products? Google recently introduced its new Google Shopping Campaign, an approach, they say, that makes product-management far more retail centric and easier for…
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