The Google Shopping Actions program offers merchants an effective way to instantly transform incremental traffic into sales. Customers can now make purchases straight from Google Search, Images or Shopping, as well as by voice with…
Google Shopping is a powerful tool for any e-commerce business selling products online. Of course, this significance also makes the platform very competitive. Making sure your organic listing and paid ads cut through the noise…
One of the more effective marketing strategies for e-commerce sellers to sell more products online is to use Google Shopping campaigns. Understanding how to structure your campaigns can be the difference between success and failure. A very…
Developing an ad campaign is exciting, but it also takes a lot of work. Google ads are a great way to reach out to potential customers, and you can use search ads, display ads, shopping…
This past Wednesday, May 17, 2017, Google quietly released a new Beta for Purchases on Google. The beta is open access to the request form to Google’s buy button program which can be found in…
Google Introduces Product Listing Ads for Image Searches People hop on Google for a ton of different reasons. Even more specifically, people use Google Image Searches for a number of purposes, but it seems that…
Google Introduces New Ranking Format For Top-Rated Products Shoppers love reading product and seller reviews. In fact, they rely on this type of information in order to decide if a product or brand is worth…
New GTIN Requirements For Google Shopping Last year, Google started to require Global Trade Item Numbers (GTINs) for products made from over 50 designated brands. But, starting in May, the search engine giant will expand this…
Manufacturers and Brands Will Get Control Their Own Product Data Again This past summer, Google announced the launch of its Manufacturer Center, in an effort to standardize product data from across all of its systems (including Google.com, Google Shopping,…
As More Consumers Choose To Shop Online, Google Rethinks Its Mobile Shopping Interface Compare the numbers of this year’s Black Friday and Cyber Monday and you’ll soon realize that folks are overwhelmingly choosing mobile shopping rather than wait in…
Google Announces A Way For Retailers To Find New Opportunities To Meet Online Customer Demand Earlier this month Google announced a new way for online retailers to reach more people and meet the demands of their customers…
What You Should Know About Google’s New Automated Extensions for Shopping Ads Following what Google deems as a successful (yet perhaps outdated) campaign with promotional text (an optional message added to ad groups in AdWords),…
Google Shopping Feed Specification 2015 Update Google has announced an update to Google Shopping Feed Specification and Google product taxonomy, in an effort, as they say, to enhance the customer experience. These latest updates are…
Win Vital Ecommerce Shopping Micro-Moments with Google’s Latest Updates In today’s mobile economy, consumers have the power to get what they want in an instant. Broken down into three actions (I Want To Know; I Want…
Here’s What to Know About the New Bing Shopping Campaigns. What began as a beta launch in April has evolved into an inevitable and exciting announcement coming out of the Bing camp: Bing Shopping Campaigns…
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