Learn The Best Way To Promote Your Products With Google Shopping Campaigns Merchants who are used to using regular Product Listing Ads (PLA) campaigns might be surprised to discover a more flexible, useful way to…
Google has had shopping portals for years, but what is Google Shopping? Google Shopping has been around for some time (around a decade), although it’s been known as many names: Froogle; Google Product Base; Google…
Google announced on its blog today that it will be switching Google Product Search (Google Base, Google Merchant or Froogle) to a cost-per-click business model and will be officially called Google Shopping. Whether you call it pay-per-click(PPC) or cost-per-click…
Any retailer knows that if you want to be successful, you not only need to know your product inside and out, you need to know your customers as well. How do you get to know…
Since the introduction of Google Shopping in Australia, there has been concern and speculation that it would completely overshadow comparison shopping engines. Wai Hong Fong’s article in “SEO for Start-ups” shares his opinion that Google…
People are always looking for a deal, especially online. With so much online information readily available at people’s fingertips, comparing prices has never been so easy. Shoppers’ deal searching has gotten even easier with Comparison…
For all the armchair shoppers out there, the Internet has given birth to a method of finding the best price for the products you are looking to buy. These tools are called comparison shopping engines,…