Live Webinar Presented By OperationROI and GoDataFeed Are You Ready? With Google Shopping Campaigns robust platform replacing its Product Listing Ads format, retailers now have a more streamlined way to manage their campaigns and bidding….
Getting to Know Bing Product Ads This past spring, coincidentally (or not so much) around the time that Google announced its Shopping Campaigns plan (which phases out its original PLA ad-creation/bidding method), Microsoft Corp. announced…
What You Need to Know About Google Shopping Campaigns Just a few months ago, Google announced that its current PLA (Product Listing Ad) format would be done away with in August, in place of Google…
Bye Bye PLAs. Hello Shopping Campaigns. Here’s What This Means to You… Back in February, Google opened up Shopping Campaigns to all advertisers, thus setting in motion a calculated process of integration that would lead…
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