Buy On Google: The Basics What is Buy on Google? To answer that question, you need to first understand the current state of internet shopping. Online, it seems like there are a million ways to…
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The Google Shopping Actions program offers merchants an effective way to instantly transform incremental traffic into sales. Customers can now make purchases straight from Google Search, Images or Shopping, as well as by voice with…
When you’re developing a strategy for Google Shopping, you want to know that you are reaching as many current and potential customers as possible. Much like your website, blog, or social media campaigns, your paid…
Google is a common resource for consumers to locate new products. Companies need to adapt to the growing trend of people buying things online. Part of that includes having a well-designed website that is optimized…
The Google Trusted Stores programs has been helping shoppers feel secure about their purchases on the internet as it requires Google merchants to meet specific shipping and customer service performance metrics goals. Google Trusted Stores…
This past Wednesday, May 17, 2017, Google quietly released a new Beta for Purchases on Google. The beta is open access to the request form to Google’s buy button program which can be found in…
Manufacturers and Brands Will Get Control Their Own Product Data Again This past summer, Google announced the launch of its Manufacturer Center, in an effort to standardize product data from across all of its systems (including Google.com, Google Shopping,…
Important Update: Changes to Shopping Policies Are Coming Soon As of February 2016, Google will launch a new and improved Shopping Policy Center, in an effort to make Shopping policies more user-friendly, accessible, and engaging…
Google Announces A Way For Retailers To Find New Opportunities To Meet Online Customer Demand Earlier this month Google announced a new way for online retailers to reach more people and meet the demands of their customers…
What You Should Know About Google’s New Automated Extensions for Shopping Ads Following what Google deems as a successful (yet perhaps outdated) campaign with promotional text (an optional message added to ad groups in AdWords),…
Google Shopping Feed Specification 2015 Update Google has announced an update to Google Shopping Feed Specification and Google product taxonomy, in an effort, as they say, to enhance the customer experience. These latest updates are…
Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…
Use Google’s New Online Product Inventory Update Feed For Frequent Changes Do you find that certain attributes regarding your products changes frequently? Attributes such as: Price Availability Sales price Sales price effective date If so, you’ll…
What You Need to Know About Google Shopping Campaigns Just a few months ago, Google announced that its current PLA (Product Listing Ad) format would be done away with in August, in place of Google…
The Latest Google Shopping Feed Specification Update for 2014 Some Google updates and changes come and go without little known impact to you. However, the 2014 Google Shopping Feed Specification update will directly impact online…
