What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Auto-Tagging Comes To Bing Shopping Campaigns! Bing has finally added support for auto-tagging on Shopping campaigns, promising to make paid search for the Google alternative a little bit easier. They’ve added automated UTM tagging on…
Well Built Landing Pages Will Lead to Increased Leads and Conversions Conventional wisdom and tried-and-true practices have had marketers designing landing pages as follows: Create a landing page that’s independent of your core website, in order…
Smart Goals Help You Drive More Conversions Most digital retailers understand that measuring conversions is a key step toward making the most out of your bids, ads and even website. But what if you aren’t yet measuring…
With Paid Search Queries Gone From Analytics, What Should Advertisers Do Now? Now that Google Analytics has lost Paid Search Queries, what’s this mean for advertisers? Is this a sign of the apocalypse, or are we…
How To Successfully Advertise On Your Products Amazon Product Ads Amazon Product Ads are a great way for online merchants to drive traffic from Amazon directly to their sites. And, if used properly, the traffic…
Google Reports AdWords Conversion Tracking Issues April 4th through April 8th, 2013 Over the past couple days we have had several clients showing conversions in Google Analytics attributed to Google Adwords, however Adwords conversion tracker was not…
Recently there have been several articles about the new Google Penguin and why small online merchants should be concerned. If you’ve been paying attention to your Google Analytics and your search results, you probably have noticed…
With so much content and chatter being posted online each day, it can be overwhelming to track each social media outlet individually. Businesses and individuals can set up a listening post to track what is…
As the primary storefront for many businesses moves from street level to a keyboard, storekeepers can no longer see the faces of the people peering through the display window. But website owners can learn more…
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