With the growth of e-commerce, online advertising has become an essential aspect of every business’s marketing strategy. Google Ads, in particular, has become the go-to platform for online advertisers. One of the most powerful yet…
Google Ads Scripts has changed, and it’s better than ever. Programming in previous versions was always a hassle. Slow speeds. Lack of ES6 support. Advertising on Google is the internet standard for an ad network. However,…
Did you know that pay-per-click (PPC) ads generate 50% more conversions than any other e-commerce advertising? One of the popular giants in e-commerce and retail, Walmart is constantly innovating to stay in line with competitors….
Earlier this month, Google announced a series of changes to their keyword match types. Most notably, that they were phasing out broad match modified starting February 18, 2021. The changes have caused quite a stir…
Google Smart Campaigns lower the bar for entry to Google Ads by automating a number of features that would otherwise require dedicated and skilled management. These simplified campaigns are intended to make it easier for…
When you’re developing a strategy for Google Shopping, you want to know that you are reaching as many current and potential customers as possible. Much like your website, blog, or social media campaigns, your paid…
One of the more effective marketing strategies for e-commerce sellers to sell more products online is to use Google Shopping campaigns. Understanding how to structure your campaigns can be the difference between success and failure. A very…
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