Social media and e-commerce have enjoyed a productive, and sometimes complicated, relationship. Likes and shares shape consumer behavior and drive sales. Social media also serves as a sounding board for both satisfied and not-so-satisfied customers….
It’s been awhile since Facebook introduced a way for advertisers to retarget customers looking at their site and now they are adding a feature that will extend retargeting to customers looking at other products on…
Showcase Multiple Products In Facebook Ads This past December, Facebook Ads opted to test a new ad unit that would allow retailers to showcase multiple products in a single ad that appears in users’ news…
What is Retargeting? In recent years, retargeting has become such an ingrained part of our online experience. Retargeting is an online advertising strategy aimed at targeting users who have already visited your website, or a…
Successful Social Media Marketing Strategies Are Paying To Play Newsflash: Making the most out of your social media strategy means you have to pay to play. With far too many brands competing for stream space in…
Engaging Both Mobile And Desktop Users The viewing and purchasing habits of online audiences have evolved significantly in recent years, due in large part to the massive exodus toward mobile devices. More people use their…
Google Introduces Product Listing Ads for Image Searches People hop on Google for a ton of different reasons. Even more specifically, people use Google Image Searches for a number of purposes, but it seems that…
Instagram Business Pages — Most Likely Coming To Your Smartphone Sometimes it’s easy to forget that Instagram is a social media platform owned by Facebook. The two networks do a pretty good job of maintaining…
Facebook Messenger Wants To Change The Way You Shop This past April, Facebook CEO Mark Zuckerberg told a large group of people – at the F8 developer conference – that customers will never have to call…
Familiar Brands May Soon Send You Ads Within Facebook Messenger We all knew there was a good reason why Facebook opted to create an entirely separate app for its messaging feature: additional revenue stream! Starting…
Coming Soon…Easily Make E-Commerce Purchases From Within Facebook On their quest to rule the web, Facebook is making it easier for consumers to stay within the app to make e-commerce purchases. This past summer, Facebook officials…
Learn How Ecommerce Marketers Are Reaching Mobile Customers On Facebook Unless you’ve been living in a cave somewhere, you know that folks are flocking to mobile in droves. In fact, as Facebook puts it, it’s the fastest adoption…
Amazon Announces Their New Text Ads Program will be Discontinued Amazon has decided to end the Text Ads program after only running for about two months. If you advertise with Amazon Product Ads, then it’s…
Get More People To See More Of Your Products With Facebook’s New Product Ads In February, Facebook announced the launch of Product Ads, a solution designed to give online retailers the power to highlight a…
Twitter and eCommerce – A Match Made In Heaven? This fall, Twitter introduced eCommerce into its social platform with the addition of a Buy button, which comes at the heels of Facebook’s Buy button. With this…
© 2024 OperationROI. LLC.
