What Is A Quality Score, Anyway? There are a few numbers that hang over our heads throughout our lives: Our age Our social security numbers Our credit scores The latter plays an important role in…
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What’s Up With Google’s Change of Stance on AdWords Quality Score? In a recent communication with the public, Google completely (and almost inexplicably) downplayed the importance of Quality Score in AdWords, calling it a “helpful…
Did You Know Sitelinks Can Help You Create Better Ads? Sitelinks are a funny little feature. If you were to look at the CTR of a sitelink, you might think that this added snippet isn’t…
