Why to Sync Bing Ads and Google Adwords Accounts Marketers are often told to “cast a wide net,” but such a decision can bring unexpected costs. The more platforms your company advertises on, the harder it…
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Bing Ads Has Structured Snippets For Text Ads…Now What? Taking a page out of Google’s playbook, Bing Ads has finally released Structured Snippets for text ads, and has started to roll them out. These Structured…
Auto-Tagging Comes To Bing Shopping Campaigns! Bing has finally added support for auto-tagging on Shopping campaigns, promising to make paid search for the Google alternative a little bit easier. They’ve added automated UTM tagging on…
AOL Has Officially Switched From Google To Microsoft’s Bing A new year means a new feather in the Bing cap – the “other” search engine has announced it now powers AOL web, mobile, and tablet…
Bing’s New Universal Event Tracking Give Users Better Insight Into Campaign Performance Knowing what your customers are doing after they click on your ad is a key component toward making business decisions that encourage conversions….
Amazon Announces Their New Text Ads Program will be Discontinued Amazon has decided to end the Text Ads program after only running for about two months. If you advertise with Amazon Product Ads, then it’s…
What Does The Newly Updated Microsoft & Yahoo Alliance Means For You Earlier this spring, Yahoo and Microsoft announced an amendment to their search partnership alliance, resulting in Yahoo having the ability to deliver all…
Here’s What to Know About the New Bing Shopping Campaigns. What began as a beta launch in April has evolved into an inevitable and exciting announcement coming out of the Bing camp: Bing Shopping Campaigns…
And with Yahoo Search…That Number is Closer to 1 in 3! This past March, something remarkable happened, although most people continued on with life none the wiser. Bing proved that Google isn’t impervious to competition….
Getting to Know Bing Product Ads This past spring, coincidentally (or not so much) around the time that Google announced its Shopping Campaigns plan (which phases out its original PLA ad-creation/bidding method), Microsoft Corp. announced…
HELLO BING PRODUCT ADS…I HOPE YOUR LISTENING! If you’ve ever had the pleasure of working with shopping engines and shopping feeds then what your about to read may surprise you a bit as it doesn’t…
Bing Product Ads: What You Need To Know! Bing finally released their Bing Product Ads (BPA) on March 26th, just a couple of days ago. And it’s about time! But, what does this mean? It…
Google’s Targeting Bad Ad Practices. Here’s How To Stay On Their Good Side. Earlier this year, Google released their “bad ad practices” report, which detailed how, exactly, they found bad ads and bad ad-funded content…
Which Is Better For Your Ecommerce Marketing Campaigns, Text Ads Or PLAs? Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to the paid environment of…
A Look at Bing Product Ads and Its Impact On Your Ecommerce Business This past summer, Bing announced that Bing Shopping would be no more. In its place would be a new Product Search, including…
