Businesses Violate Policies By Creating Fake Amazon Reviews If you needed any proof of Amazon’s influence on our landscape (and I’m sure you don’t!), just turn to the publicity surrounding the validity (or lack thereof) of…
Learn Some Common Behaviors And Selling Habits Of Retailers On Amazon When you’re in a dog-eat-dog competitive world like ecommerce, understanding the actions and behaviors of your counterparts could make all the difference in the world. That’s…
Learn How Amazon’s Order Defect Rate Effects Buy Box Performance As an online retailer, one of your biggest achievements would (or at least should) be to win the Buy Box on Amazon. Not sure why?…
Marketplaces Like Amazon, Jet, Wal-Mart and Sears Give Consumers More Choices and Convenience Shopping Online Online marketplaces are shopping portals that give consumers the ability to make purchases from several merchants all from one website. This convenient shopping-mall-like…
Banned On Amazon — An Ecommerce Nightmare. Scared Yet! The Amazon ban might seem like something of an urban legend to many online retailers. They’ve heard of these bans; heck, some retailers have cousins who have…
Google Introduces Product Listing Ads for Image Searches People hop on Google for a ton of different reasons. Even more specifically, people use Google Image Searches for a number of purposes, but it seems that…
Amazon Seller Fulfilled Prime – Merchant Fulfilled 2-Day Delivery Last year, Amazon began to contact certain merchants who sell on the marketplace to see if they’d be interested in taking advantage of the benefits of Prime…
Tips For Improving Your Amazon Marketplace Performance with Amazon Sponsored Products In the two years since the revamping of its targeting capabilities, Amazon Sponsored Products has become an incredible source for driving profits and improving Marketplace…
Retailer’s Are Spending More On Online Marketplaces Online retailers are always looking for an edge in the ever changing ecommerce landscape . They’re looking for ways to reach more customers and stand out from their…
Amazon Announces Their New Text Ads Program will be Discontinued Amazon has decided to end the Text Ads program after only running for about two months. If you advertise with Amazon Product Ads, then it’s…
Top Mobile Ecommerce Data Reveals A Couple Surprises Among Mobile Consumers – Are Your Surprised? comScore Inc. has released new data determining which online retailers are the most popular among mobile consumers. Since comScore focuses…
CSEs or Marketplaces – What’s the difference? When you advertise your products, what do you use? Do you use comparison shopping engines (CSEs)? Do you use Marketplaces? Are you confused by the question because you thought…
Amazon Product Ads and Marketplace Listings Aren’t So Different Anymore With the news earlier this year that Amazon Product Ads may appear on listing pages with Amazon Marketplace Listings, retailers now have a far more…
Amazon Product Ads and Amazon Marketplace – A Solid Strategy In the game of eCommerce, conversations always seem to lead toward Google. But here’s the funny thing about that – more customers start their search on…
Understand the Difference Between All vs. Targeted Ad Placement on Amazon Product Ads When placing your ad, Amazon uses two approaches, Targeted and All, both of which will directly impact who sees your ads, and when. While…
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