You’ve heard of Amazon, of course. What you may not be so familiar with is using the e-commerce titan as an advertising channel. Maybe you don’t have much left in your marketing and advertising budget…
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If you sell on Amazon, you should consider using Amazon Coupons as part of your promotional strategy. This powerful tool is surprisingly underutilized by many sellers. However, it has the potential to drive significant sales…
Virtually every American has heard of Walmart. Not as many people have heard of Walmart Marketplace, the company’s answer to Amazon and eBay. By selling on Walmart, third-party companies can leverage the credibility of its…
Amazon.com stopped orders from thousands of vendors two months ago with no statement. A few weeks later everything went back to normal. But this left sellers in a state of alarm and confusion. A slight…
Writing the best Amazon product titles can seem overwhelming. To help sellers, Amazon provides the Amazon Services Quick Start Style Guide as a primer. It lists guidelines such as spelling out measurements and capitalizing the…
When it comes to writing successful Amazon product details, writers often have the difficult task of straddling the line between what appeals to buyers and what appeals to Amazon’s algorithm. By optimizing product details, you…
Last year, the world’s online retail giant launched the Amazon Store for sellers who had added their brand to Amazon’s registry. The new store model provides sellers with the opportunity to create a more professional…
Amazon’s Brand Registry was created to give brands who manufacture or sell their own merchandise more control over the sale of that merchandise. It allows sellers to create and manage their own company brand and…
When most people think of mega-retailers in today’s digital age, their first thoughts probably turn toward Amazon. It is quickly becoming a powerhouse in the industry, and it is looking to make some moves in…
Amazon Brand Stores are an option for sellers on the site to more effectively advertise their products. It is a free service that allows sellers to create a single page or multiple pages to showcase…
Amazon provides various tools for Vendor Central account sellers to track data on the items they have available. This data is presented through Amazon Retail Analytics (ARA). There is a basic version of the package…
In the recently released Internet Retailer 2017 Top 500 List, it is clear who dominates online retailers. Amazon came in at number one with an Internet Retailer Performance Score of 71. Meanwhile, Walmart came in…
Part of what has made Amazon so successful is its ability to sell a vast array of products. From books to exercise equipment, people can buy almost anything through Amazon, making it a viable one-stop…
The internet has greatly changed how everyday consumers conduct business. Fewer people are going to brick and mortar stores, and more individuals are purchasing items online. According to data published by comScore, 51 percent of…
Amazon is dedicated to helping business owners sell their products. That is why the company has a variety of options for entrepreneurs to advertise their products even when consumers are searching for something else. An…
