Dynamic Structured Snippets Display Additional Details About Your Website with Your Ads Over the past 12 months, Google has released a range of extensions designed to give business owners more power and flexibility with their…
Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…
Learn How To Leverage AdWords Remarketing Lists for Search Ads Remarketing lists for search ads (or RLSAs) give you the power to customize search ad campaigns to better target those people who’ve already come to your…
With Paid Search Queries Gone From Analytics, What Should Advertisers Do Now? Now that Google Analytics has lost Paid Search Queries, what’s this mean for advertisers? Is this a sign of the apocalypse, or are we…
Your Customers Don’t Have to Be Good Spellers to Find You Online. Here’s Why… Most advertisers have horror stories about the long list of misspelled words, abbreviations and other lists they’ve built in order to…
How You Can Make Price Drops Occur in Google You might’ve noticed that from time to time, Google will feature a price drop on AdWords products that consumers search for. It seems simple and insignificant enough…
Google Search Funnel Reports Can Improve Your Online Ad Performance Getting to know the actions and reactions of your online customers is important in refining – and redefining – your ad strategy. Search Funnels reports –…
What’s Up With Google’s Change of Stance on AdWords Quality Score? In a recent communication with the public, Google completely (and almost inexplicably) downplayed the importance of Quality Score in AdWords, calling it a “helpful…
How To Use Google’s Quality Score to Enhance Your PPC Campaigns Google’s Quality Score is pretty important in the success of your paid search marketing campaigns. In fact, Google has made it pretty clear that this…
Learn the Basics of How to Use Google Ad Position and Google Ad Rank to Increase ROI Throughout the course of the life of an online retailer, many terms, acronyms, and phrases are thrown about….
Your Complete Guide to AdWords Ad Extensions While many advertisers spend countless hours optimizing the text of their ads (which is a perfectly logical and beneficial practice), the latest numbers to come in suggest that…
Google’s Targeting Bad Ad Practices. Here’s How To Stay On Their Good Side. Earlier this year, Google released their “bad ad practices” report, which detailed how, exactly, they found bad ads and bad ad-funded content…
Did You Know Sitelinks Can Help You Create Better Ads? Sitelinks are a funny little feature. If you were to look at the CTR of a sitelink, you might think that this added snippet isn’t…
How Will Adwords New Flexible Conversion Counting Affect Your Metrics Earlier last week, Google sent out an email to all AdWords advertisers (full email at end of article) announcing some changes (or improvements, as they said) to…
The New Google AdWords Algorithm…What You Need To Know. In what they announce as an improvement to their AdWords system, Google has made a change to their AdWords algorithm, which they say will allow them…
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