Google Announces Local Inventory Ads In Maps for Retailers Retailers running local inventory ads give online searchers another way to see if the product they’re looking for are actually on the shelves at their local store. Users will see…
Review Your Products and Adwords Data In your ongoing effort to maximize Google Shopping performance, your first step should be to figure out why your ads aren’t appearing for a search that you think is relevant….
What Is A Quality Score, Anyway? There are a few numbers that hang over our heads throughout our lives: Our age Our social security numbers Our credit scores The latter plays an important role in…
Bigger Adwords Ad Sizes Are Here Consumer behavior is changing at a rapid pace. With more folks mobilizing their search efforts – literally – than ever before, Google has had to make some changes. And…
Expanded Text Ads Expand Text Limits By Two-Fold Google announced a handful of changes coming to AdWords, including Expanded Text Ads. Many are touting this as the biggest change of the bunch, namely because Google’s set…
Introducing Longer Titles And Descriptions In Google Adwords Few other entities in the world understand the significance of the mobile-first push as Google, which is why the search engine giant recently announced significant changes to…
Not Leveraging Adwords Scripts In Your Campaigns? Did you know that you can use AdWords scripts to create, edit, or remove items in your account? This type of automation can save you time and let…
Paid Search Management With Measurable Results Successfully managing paid search campaigns is a challenge, but what about measuring your success? Knowing whether your efforts are working can be extremely complicated and confusing. This is particularly true, since the…
Common Reasons For Account Suspension On Google Adwords Few people plan or expect to experience an AdWords suspension; however, these suspensions can happen at any time. There are a number of common website-related suspensions that we see…
Adwords Scheduled Uploads Keeps Customized Ads Fresh Google recently announced Scheduled Uploads, a new feature that allows you to automatically set scheduled uploads for your AdWords ads. AdWords can now automatically update your data on a daily, weekly, or…
Test Confidently With Adwords Campaigns Using Drafts And Experiments. Earlier this winter, Google announced on Google+ that it would begin to roll out campaign drafts and experiments, in an effort to help advertisers test changes to their…
It’s Time to Say Goodbye to Adobe Flash in Display Ads Google plans to stop running display ads in the Adobe Flash format, as it moves to the favored HTML5 format. Advertisers have two deadlines to…
Here’s What Your Ad Might Look Like Using Dynamic Structured Snippets Dynamic structured snippets are designed to provide web surfers with additional details about your site with your ads, in an effort to help them decide whether…
The End Of Right Rail Ads on Google Lookout, a major change has hit desktops across the globe (although most of you have likely seen it in action already!): Google has gotten rid of all paid ads…
Smart Goals Help You Drive More Conversions Most digital retailers understand that measuring conversions is a key step toward making the most out of your bids, ads and even website. But what if you aren’t yet measuring…
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