Developing an ad campaign is exciting, but it also takes a lot of work. Google ads are a great way to reach out to potential customers, and you can use search ads, display ads, shopping…
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Google is a common resource for consumers to locate new products. Companies need to adapt to the growing trend of people buying things online. Part of that includes having a well-designed website that is optimized…
We recently discussed Google’s big move to transform Google’s Trusted Stores into the new Google Customer Reviews program. With this move comes a new way to increase your earning seller ratings, a tool that has…
AdWords is receiving an update, or more of a notice. Customers and users of AdWords may have noticed, or will notice, a new alert in their accounts. What does this alert say? That there have…
This past Wednesday, May 17, 2017, Google quietly released a new Beta for Purchases on Google. The beta is open access to the request form to Google’s buy button program which can be found in…
Bye bye Standard Text Ad and well, hello to AdWords IF. Google is at it again upgrading their features and giving their users what they want. If you thought ad customizers was powerful, as it…
If you read our blog you’ve probably read the term Dynamic Search Ads in some of our Google Ad related posts. In this post we will not only define the Dynamic Search Ad, in case…
Adwords Call Extensions Explained If you run a business or you’re working marketing, you probably love Google’s Ad Extensions. They are notoriously the best way to enhance your paid Google results and provide in depth…
Why to Sync Bing Ads and Google Adwords Accounts Marketers are often told to “cast a wide net,” but such a decision can bring unexpected costs. The more platforms your company advertises on, the harder it…
The Power Of Extensions In AdWords A recently posted image of a Williams-Sonoma text ad that featured one line of actual text, in addition to four lines of extensions. At first glance you might not see…
Get Keyword Forecasts In AdWords Online advertisers now have the ability to get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. You’ll notice the “BETA: Get Forecasts for campaigns or keywords…
With Manufacturers In Mind, Google Has Launched Affiliate Location Ad Extension For manufacturers selling in retail chains, Google has launched affiliate location ad extension. This update allows original manufacturers to promote the retail chains where…
Expanded Text Ads – So What? AdWords released expanded text ads in late July and, without trying to sound too hyperbolic, we can’t stress to you how much of a big deal that change really…
Understanding Programmatic Display In the world of advertising and marketing, the smaller and mid-sized fish in the pond are almost always at a disadvantage; the tides tend to favor the larger sharks and whales of…
Google Adwords Gives Users Better Visibility Of Bidding Insights This past summer, Google announced that it was going to bring bidding insights front and center, into the places where you as an advertiser spend the…
