Optimizing Product Data Feeds for Increased Performance.
Maximize Your Ecommerce ROI
Increase Product Visibility Across Various Channels
Manage data feeds on multiple shopping networks, marketplaces, affiliate channels, and more.
Implementing and optimizing product data feeds can be a confusing and cumbersome process, but their success is paramount. Our tailored strategies go beyond just increasing your visibility and attracting customers, as we help convert those leads into sales and improve your overall ROI.
Our objective is to increase product visibility and performance across the various shopping networks and channels, while finding the right target audience. Successful data feed management strategies revolve around segmenting the products. Our team makes sure your shopping feed is managed for success. Included are:
- Feed Optimization
- Product Categorization
- Automatic Product Feed Submission
- Product Level Bidding
- Product Level Tracking
- Custom Attributes
A Sample of Channels We Provide Feed Management:
Synchronize Product Data
Integrate automatic data feed retrieval.
To effectively keep data feed fresh and accurate as possible, we retrieve all clients’ data at least once a day to make sure that any changes/updates to your database are updated to each channel. We are able to do this via FTP, SFTP or HTTP file retrieval. The following is a list of e-commerce platforms we have direct connections or API’s that allow us automatically pull your product data directly into our system:
- 3dCart
- Americommerce
- ASPDotNet
- BigCommerce
- LemonStand
- Magento
- Miva
- Netsuite
- nopCommerce
- Oracle
- osCommerce
- Shopify
- ShopSite
- Volusion
- WooCommerce
- X-Cart
- Yahoo Store
- Zen-Cart
Product Feed Management
Optimizing and managing product feeds for e-commerce retailers.
Product Feed Optimization
Confirm all available attributes meet the current taxonomy requirements for each shopping channel or marketplace. Optimize the feeds not only for humans but for their bots to successfully crawl the data.
Advanced Campaign Development
Find the most applicable category from the product taxonomy provided by each engine in order increase the chances that your products will be included in relevant searches.
Automatic Data Submission
To confirm that all product data is up-to-date on each channel, we make sure that all data including prices and inventory is imported and automatically synchronized at least once a day.
Budget Management
Adjusting budgets is key to increasing traffic and profits. However, to target specific goals continued monitoring of product-level bidding is required for success.
Custom Attributes
Improve campaign performance by potentially increasing the relevancy of the product data by adding additional, or custom attributes to your data feed when needed.
Ongoing Research
To improve profitability on various shopping channels, we leverage ongoing optimization and segmentation strategies to isolate the top performing products.
