Successful Social Media Marketing Strategies Are Paying To Play Newsflash: Making the most out of your social media strategy means you have to pay to play. With far too many brands competing for stream space in…
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Twitter and eCommerce – A Match Made In Heaven? This fall, Twitter introduced eCommerce into its social platform with the addition of a Buy button, which comes at the heels of Facebook’s Buy button. With this…
A New Pinterest Update Helps e-Retailers Connect to Their Consumers Online retailers are always looking for ways to make social media work for them. Sometimes it seems easy and obvious, but all too often e-retailers are…
With the advent of social media, customer service has changed significantly for all businesses. Reputation management has become more difficult and easier at the same time. Because of the accessibility of the Internet, individuals are…
Problems are going to occur in any and every business. It is how the business responds to the problems that determines their reputation. We’ve all told our friends and family about an awful experience we…
Businesses are putting increasing value on social media as they drive to be more efficient, reach new revenue streams, and maintain existing business. The competition is getting higher and it is important to focus on…
With so much content and chatter being posted online each day, it can be overwhelming to track each social media outlet individually. Businesses and individuals can set up a listening post to track what is…
LinkedIn is the largest social networking site dedicated to businesses and business professionals. It has become so popular that in May 2011, LinkedIn went public with a stock offering of $45 per share and closed…
Social media is changing the way businesses communicate with their customers. People are looking to engage in conversations and build relationships. Customers want to see a company’s personality. Engaging in social media can be a…
Twitter is the king of concise messages (tweets), limiting users to 140 characters. Not only are the messages short in length, but they can also be short lived. Creating an impactful Twitter presence takes some…
Whether you are looking to brand your business or build a personal reputation as an industry thought leader, participating online with Q&A sites can be an impactful tool. Sites like Quora, LinkedIn Answers, and Yahoo!…
Social media has proven to be a viable marketing tool for many products, service, and individuals. It can be used as form of customer service, promotion, and branding. The best way to get started in…
Social media. It’s everywhere nowadays, right? Seems like you can’t go anywhere on the web without seeing a button to “Like” a webpage, and you can’t meet new people without hearing the words, “Find me…
As their motto says, “Twitter is without a doubt the best way to share and discover what is happening right now.” Increasingly, this not only applies to private life, but also to the business world,…
Few websites get as many visitors or have had as big an impact on our society as Facebook. The giant network currently has more than 600 million registered users (if it were a country, it…
