Writing good SEO copy for your website does not need to be difficult if you follow some basics steps when planning out your topic and content. Below is a list of 10 basic tips for…
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What Is Evergreen Content? Part of your goal in advertising and marketing your brand to audiences is finding a way for folks online to keep coming back to your site. One of the tried-and-true practices…
Not Showing Up Well Locally? Don’t Ignore Local SEO The key to marketing is pretty simple – in theory: Get in front of your audience when your audience is trying to find you or what…
Structured Data And Data Feeds Help Improve Search Results For Consumers For as long as most of us can remember, search engine results pages operated on a basic premise of: Users type in a keyword…
Content Marketing: Developing A Successful Strategy A few years ago, content marketing meant very little to the average person. But much like Google has entered our everyday vocabulary, so too has content marketing. In the…
Did You Know Your Page Layout Effects Your Page Rank In Google? Google is constantly making changes to its algorithm in an effort to improve the user’s experience while searching the web. One of the…
Google Now Encrypting All Keyword Searches Earlier this fall it became official – Google encrypted all search activity…well, except for clicks on ads. If you listened very carefully you could hear the collective sobbing of…
Google Changes its Rules and Impacts Your Online Business. Here’s How… Changes (and tragedies) often come in threes. And Google’s latest rule changes certainly haven’t disappointed. Three new changes have come (or are coming) to…
The Google Merchant Quality Algorithm Update – The small business killer? Is your small or mid-sized business about to feel the wrath of Google? Earlier in the month, Matt Cutts, the head of Google’s Web…
The way we do SEO is shifting. This is due, in large part, to the way Google is producing product search results. SEO marketers have been struggling to catch up and it has become just…
Google has been busy. First, it introduced Google Panda. Next came the Page Layout Update. Just recently, Google released its Google Penguin update. As a merchant, you may want to be concerned. If you are…
If you are a retailer who sells products online, you may be wondering how to best attract users to your site. While traditional brick-and-mortar retailers have weekly ad circulars, television commercials, big flashy signs, and…
Search engine optimization (SEO) as a business strategy has become ever more important. If the first couple of entries on a search engine results page yield high quality websites with the information you need, it’s…
SEO Basics: Where To Start People have been going on and on about search engine optimization for years now. It’s quite the booming industry! A quick Google search for the term “SEO” brings up 258…
