Google Play, And Now The Apple App Store, Get Search Ads For more than a year, Google has had search ads in the Play store. Now, it appears, Apple is ready to join in the…
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Paid Search Management With Measurable Results Successfully managing paid search campaigns is a challenge, but what about measuring your success? Knowing whether your efforts are working can be extremely complicated and confusing. This is particularly true, since the…
Yes, Retailers, Paid Search is Working – Big Time! The term Return on Investment isn’t just some catchphrase thrown around conference rooms and offices for the heck of it. The success of any business is…
Make Conversions Happen with the 5 Best Tips for Writing Great PPC Ad Copy If content is king (and everyone hears that it is – time and time again), then your PPC ad copy is…
Building Brand and Product Awareness Through PPC Ads Part of an effective marketing campaign is factoring in time, money, and effort toward building your brand and product awareness. Think about TV commercials. How many times do…
Did You Know Sitelinks Can Help You Create Better Ads? Sitelinks are a funny little feature. If you were to look at the CTR of a sitelink, you might think that this added snippet isn’t…
Are your Holiday PPC Campaigns Ready to Launch? More specifically, online retailers are slated to see an even larger piece of the pie. More and more folks have smartphones and tablets than ever before, giving…
Bing Product Ads vs. Google Product Listing Ads Bing recently announced the launch of its Product Ads, which will incorporate image-rich product results within Bing search results, rather than having two separate destinations. This new…
