As More Consumers Choose To Shop Online, Google Rethinks Its Mobile Shopping Interface Compare the numbers of this year’s Black Friday and Cyber Monday and you’ll soon realize that folks are overwhelmingly choosing mobile shopping rather than wait in…
Google Announces A Way For Retailers To Find New Opportunities To Meet Online Customer Demand Earlier this month Google announced a new way for online retailers to reach more people and meet the demands of their customers…
What You Should Know About Google’s New Automated Extensions for Shopping Ads Following what Google deems as a successful (yet perhaps outdated) campaign with promotional text (an optional message added to ad groups in AdWords),…
Google Shopping Feed Specification 2015 Update Google has announced an update to Google Shopping Feed Specification and Google product taxonomy, in an effort, as they say, to enhance the customer experience. These latest updates are…
Product Listing Ads Work with Google Shopping Campaigns Google Shopping uses Product Listing Ads (PLAs), which are highly visual paid ads, to help improve the overall customer shopping experience within Google. PLAs help consumers find…
Google AdSense Now Displays Shopping Ads on Search Partner Sites Google recently began to display certain ads from Shopping Campaigns on Search Partner Network sites that run the new service called AdSense for Shopping. Search partners help to…
Use Google’s New Online Product Inventory Update Feed For Frequent Changes Do you find that certain attributes regarding your products changes frequently? Attributes such as: Price Availability Sales price Sales price effective date If so, you’ll…
Will You Be Leveraging Google Shopping Campaigns To The Fullest This Holiday Season? It’s fall time. Do you know what means? The holiday shopping season is literally right around the corner. Believe it or not, but your…
Product Listing Ads Disapproved by Google for Pricing or Availability Issues? Ever grow frustrated by ongoing disapproved Product Listing Ads (PLA) by Google because of some type of variance detected between your product feeds and data on your…
Live Webinar Presented By OperationROI and GoDataFeed Are You Ready? With Google Shopping Campaigns robust platform replacing its Product Listing Ads format, retailers now have a more streamlined way to manage their campaigns and bidding….
What You Need to Know About Google Shopping Campaigns Just a few months ago, Google announced that its current PLA (Product Listing Ad) format would be done away with in August, in place of Google…
The Latest Google Shopping Feed Specification Update for 2014 Some Google updates and changes come and go without little known impact to you. However, the 2014 Google Shopping Feed Specification update will directly impact online…
Google Shopping Campaigns Are Here To Stay! A small group of online advertisers have been toying around with the beta version of Google Shopping Campaigns for the better part of a year, and most advertisers…
It’s Time to Take Advantage of Google’s Product Listing Ads and Shopping Campaigns! Oct. 2012 was when Google’s Product Listing Ads (PLAs) took over the Google Shopping experience. That means it’s been more than a…
Bye Bye PLAs. Hello Shopping Campaigns. Here’s What This Means to You… Back in February, Google opened up Shopping Campaigns to all advertisers, thus setting in motion a calculated process of integration that would lead…
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