The Google Shopping Actions program offers merchants an effective way to instantly transform incremental traffic into sales. Customers can now make purchases straight from Google Search, Images or Shopping, as well as by voice with…
Google Shopping is a powerful tool for any e-commerce business selling products online. Of course, this significance also makes the platform very competitive. Making sure your organic listing and paid ads cut through the noise…
When you’re developing a strategy for Google Shopping, you want to know that you are reaching as many current and potential customers as possible. Much like your website, blog, or social media campaigns, your paid…
One of the more effective marketing strategies for e-commerce sellers to sell more products online is to use Google Shopping campaigns. Understanding how to structure your campaigns can be the difference between success and failure. A very…
Google is a common resource for consumers to locate new products. Companies need to adapt to the growing trend of people buying things online. Part of that includes having a well-designed website that is optimized…
This past Wednesday, May 17, 2017, Google quietly released a new Beta for Purchases on Google. The beta is open access to the request form to Google’s buy button program which can be found in…
Amazon Has Been Spotted Testing Google Product Listing Ads Amazon has used Google’s Product Search in the past when it was free. Yet for the first time since 2012, when product search became a paid-for feature, Amazon…
Mobile Continue To Play A Bigger Role Product Searches Mobile has proven to play its biggest role in 2016 – with mobile shopping searches up 30% year-over-year, according to Google. That upwards trend is all…
Review Your Products and Adwords Data In your ongoing effort to maximize Google Shopping performance, your first step should be to figure out why your ads aren’t appearing for a search that you think is relevant….
Since Introduced The Popularity Of Google Product Listing Ads Continue To Grow The first time US advertisers were introduced to Google Product Listing Ads was back in 2011, so to say that PLAs are new…
Google Introduces Product Listing Ads for Image Searches People hop on Google for a ton of different reasons. Even more specifically, people use Google Image Searches for a number of purposes, but it seems that…
Google Introduces New Ranking Format For Top-Rated Products Shoppers love reading product and seller reviews. In fact, they rely on this type of information in order to decide if a product or brand is worth…
New GTIN Requirements For Google Shopping Last year, Google started to require Global Trade Item Numbers (GTINs) for products made from over 50 designated brands. But, starting in May, the search engine giant will expand this…
Manufacturers and Brands Will Get Control Their Own Product Data Again This past summer, Google announced the launch of its Manufacturer Center, in an effort to standardize product data from across all of its systems (including Google.com, Google Shopping,…
Important Update: Changes to Shopping Policies Are Coming Soon As of February 2016, Google will launch a new and improved Shopping Policy Center, in an effort to make Shopping policies more user-friendly, accessible, and engaging…
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