Google Search Funnel Reports Can Improve Your Online Ad Performance Getting to know the actions and reactions of your online customers is important in refining – and redefining – your ad strategy. Search Funnels reports –…
What’s Up With Google’s Change of Stance on AdWords Quality Score? In a recent communication with the public, Google completely (and almost inexplicably) downplayed the importance of Quality Score in AdWords, calling it a “helpful…
How To Use Google’s Quality Score to Enhance Your PPC Campaigns Google’s Quality Score is pretty important in the success of your paid search marketing campaigns. In fact, Google has made it pretty clear that this…
Learn the Basics of How to Use Google Ad Position and Google Ad Rank to Increase ROI Throughout the course of the life of an online retailer, many terms, acronyms, and phrases are thrown about….
Your Complete Guide to AdWords Ad Extensions While many advertisers spend countless hours optimizing the text of their ads (which is a perfectly logical and beneficial practice), the latest numbers to come in suggest that…
Google’s Targeting Bad Ad Practices. Here’s How To Stay On Their Good Side. Earlier this year, Google released their “bad ad practices” report, which detailed how, exactly, they found bad ads and bad ad-funded content…
How Will Adwords New Flexible Conversion Counting Affect Your Metrics Earlier last week, Google sent out an email to all AdWords advertisers (full email at end of article) announcing some changes (or improvements, as they said) to…
The New Google AdWords Algorithm…What You Need To Know. In what they announce as an improvement to their AdWords system, Google has made a change to their AdWords algorithm, which they say will allow them…
Which Is Better For Your Ecommerce Marketing Campaigns, Text Ads Or PLAs? Online retailers who have had a bad taste in their mouths ever since Google shifted from free-to-list product search to the paid environment of…
Don’t Fear The New & Improved Google Keyword Planner…It Rocks! Few things have been as seemingly catastrophic for SEOs and online marketers over the last few years than the dismissal of the Google Keyword Tool….
Display More Information for Your Potential Customers with Google Review Extensions There’s no question that the more (and richer) information you have in your ad, the easier your ad will stand out and grab attention….
Get More Control of Your Adwords Campaigns with the New & Improved Sitelink Ad Extensions Back in February 2012, Google began showing sitelinks below some AdWords ads. These sitelinks offered additional information and were pulled right…
Google AdWords Dynamic Display Ads – Tailor Your Ads to Your Audience The most successful ads are those that are accurately targeted toward your audience when they’re in the right mind frame to make a…
Are You Taking Advantage of Google Adwords Remarketing? It’s hard enough to target complete strangers and convert them into customers. That’s why it’s ideal if you can figure out a way to target the folks…
Adding Negative Keywords To Your Adwords Campaigns Can Have Positive Results on Your Bottom Line Is your daily budget running out before you even take your first bite of lunch? Trying to figure out ways…
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