Bigger Adwords Ad Sizes Are Here Consumer behavior is changing at a rapid pace. With more folks mobilizing their search efforts – literally – than ever before, Google has had to make some changes. And…
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Expanded Text Ads Expand Text Limits By Two-Fold Google announced a handful of changes coming to AdWords, including Expanded Text Ads. Many are touting this as the biggest change of the bunch, namely because Google’s set…
Introducing Longer Titles And Descriptions In Google Adwords Few other entities in the world understand the significance of the mobile-first push as Google, which is why the search engine giant recently announced significant changes to…
Not Leveraging Adwords Scripts In Your Campaigns? Did you know that you can use AdWords scripts to create, edit, or remove items in your account? This type of automation can save you time and let…
Common Reasons For Account Suspension On Google Adwords Few people plan or expect to experience an AdWords suspension; however, these suspensions can happen at any time. There are a number of common website-related suspensions that we see…
Adwords Scheduled Uploads Keeps Customized Ads Fresh Google recently announced Scheduled Uploads, a new feature that allows you to automatically set scheduled uploads for your AdWords ads. AdWords can now automatically update your data on a daily, weekly, or…
Test Confidently With Adwords Campaigns Using Drafts And Experiments. Earlier this winter, Google announced on Google+ that it would begin to roll out campaign drafts and experiments, in an effort to help advertisers test changes to their…
It’s Time to Say Goodbye to Adobe Flash in Display Ads Google plans to stop running display ads in the Adobe Flash format, as it moves to the favored HTML5 format. Advertisers have two deadlines to…
Here’s What Your Ad Might Look Like Using Dynamic Structured Snippets Dynamic structured snippets are designed to provide web surfers with additional details about your site with your ads, in an effort to help them decide whether…
Are You Ready For AdWords Q&A? This past October, AdWords product managers fielded unscripted questions in front of a live audience at SMX East. The responses to some of these questions are sure to be…
Smart Goals Help You Drive More Conversions Most digital retailers understand that measuring conversions is a key step toward making the most out of your bids, ads and even website. But what if you aren’t yet measuring…
Dynamic Structured Snippets Display Additional Details About Your Website with Your Ads Over the past 12 months, Google has released a range of extensions designed to give business owners more power and flexibility with their…
Learn How To Leverage AdWords Remarketing Lists for Search Ads Remarketing lists for search ads (or RLSAs) give you the power to customize search ad campaigns to better target those people who’ve already come to your…
Your Customers Don’t Have to Be Good Spellers to Find You Online. Here’s Why… Most advertisers have horror stories about the long list of misspelled words, abbreviations and other lists they’ve built in order to…
How You Can Make Price Drops Occur in Google You might’ve noticed that from time to time, Google will feature a price drop on AdWords products that consumers search for. It seems simple and insignificant enough…
