With the growth of e-commerce, online advertising has become an essential aspect of every business’s marketing strategy. Google Ads, in particular, has become the go-to platform for online advertisers. One of the most powerful yet…
Google Ads Scripts has changed, and it’s better than ever. Programming in previous versions was always a hassle. Slow speeds. Lack of ES6 support. Advertising on Google is the internet standard for an ad network. However,…
Earlier this month, Google announced a series of changes to their keyword match types. Most notably, that they were phasing out broad match modified starting February 18, 2021. The changes have caused quite a stir…
Google Smart Campaigns lower the bar for entry to Google Ads by automating a number of features that would otherwise require dedicated and skilled management. These simplified campaigns are intended to make it easier for…
AdWords is receiving an update, or more of a notice. Customers and users of AdWords may have noticed, or will notice, a new alert in their accounts. What does this alert say? That there have…
Bye bye Standard Text Ad and well, hello to AdWords IF. Google is at it again upgrading their features and giving their users what they want. If you thought ad customizers was powerful, as it…
If you read our blog you’ve probably read the term Dynamic Search Ads in some of our Google Ad related posts. In this post we will not only define the Dynamic Search Ad, in case…
Adwords Call Extensions Explained If you run a business or you’re working marketing, you probably love Google’s Ad Extensions. They are notoriously the best way to enhance your paid Google results and provide in depth…
The Power Of Extensions In AdWords A recently posted image of a Williams-Sonoma text ad that featured one line of actual text, in addition to four lines of extensions. At first glance you might not see…
Get Keyword Forecasts In AdWords Online advertisers now have the ability to get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. You’ll notice the “BETA: Get Forecasts for campaigns or keywords…
With Manufacturers In Mind, Google Has Launched Affiliate Location Ad Extension For manufacturers selling in retail chains, Google has launched affiliate location ad extension. This update allows original manufacturers to promote the retail chains where…
Expanded Text Ads – So What? AdWords released expanded text ads in late July and, without trying to sound too hyperbolic, we can’t stress to you how much of a big deal that change really…
Google Adwords Gives Users Better Visibility Of Bidding Insights This past summer, Google announced that it was going to bring bidding insights front and center, into the places where you as an advertiser spend the…
Google Announces Local Inventory Ads In Maps for Retailers Retailers running local inventory ads give online searchers another way to see if the product they’re looking for are actually on the shelves at their local store. Users will see…
What Is A Quality Score, Anyway? There are a few numbers that hang over our heads throughout our lives: Our age Our social security numbers Our credit scores The latter plays an important role in…
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