Learn How To Evolve Your Marketing Initiatives for Changing Consumers’ Behaviors A lot has changed since the “birth” of the Internet. With millions upon millions of pages flooding the web, consumers have an endless choice of places to…
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Increasing B2B E-Commerce Sales Requires Social Media and Product Awareness While retailers throw everything they have into the e-commerce blender – with much success – manufacturers and distributors, who focus on business-to-business sales, tend to…
2013 Cyber Reports for the Holiday Season This year’s Cyber Monday has become the biggest online spending day in US history, but it was not alone in success. Black Friday online sales surged past $1…
A High ROAS Is Great, But What About The Lifetime Value Of Your Customers? In its simplest definitions, Return On Advertising Spend (ROAS) describes the profit made through advertising. Basically it’s a math game of…
All retailers know that their customers are the life of the business. Without customers, obviously, there would be no business. It is a tough gamble, however, to predict how many customers you will get on…
If you are in the process of starting a business from the ground up, you may be struggling with exactly how to market your business to consumers. Nowadays, many consumers are heading online to do…
Google Trusted Stores program has been shut down and is being replaced. Please read “Google’s New Customer Reviews Program“. For the holiday season, or for those of you who want to shop without having to…
