CSEs or Marketplaces – What’s the difference? When you advertise your products, what do you use? Do you use comparison shopping engines (CSEs)? Do you use Marketplaces? Are you confused by the question because you thought…
Have You Prepared Your CSE Campaigns for the Holidays? If you haven’t given too much thought to your holiday CSE campaigns yet, we hate to tell you this – but you’re behind the curve. Your…
What is Shopping Feed Management and how can it help your e-commerce website? If you’re an active ecommerce merchant, you’ve heard the term Shopping Feed Management tossed around a few times. So often, in fact,…
Amazon Product Ads – What are they and are they worth it? If you know anything about Google Product Listing Ads, then you pretty much have a good idea of what Amazon Product Ads are….
Product Listing Ads Best Practices for You and Your Business While it’s probably in your best interest to seek the advice and help of professionals in order to make the most out of your product…
Should you choose manual or continuous funding on your CSE accounts? How you choose to fund your CSE accounts is a major decision that’s often made without any thought. But if you choose the wrong…
Google announced on its blog today that it will be switching Google Product Search (Google Base, Google Merchant or Froogle) to a cost-per-click business model and will be officially called Google Shopping. Whether you call it pay-per-click(PPC) or cost-per-click…
Any retailer knows that if you want to be successful, you not only need to know your product inside and out, you need to know your customers as well. How do you get to know…
Many shoppers today prefer to shop online. There are many disadvantages to shopping at brick-and-mortar enterprises: gas expenditure, high prices at stores, forgotten coupons and rebates, loss of personal time, having to find deals and…
It can be tough, managing a Comparison Shopping Engine (CSE) account. You need to moderate product and category bids, and let’s not forget about the entire creation of an account. These are the most major…
In order to market products to your audience, you need to understand them. For example, if your site appeals to middle-aged women, you wouldn’t want to have products that would appeal to tweens. Online retailers…
If you have a website that you are trying to get traffic for, you will want to use Comparison Shopping Engines (CSEs) in order to draw the most attention. However, how do you decide which…
The question “How often should I submit my product data feed?” comes up quite often when talking about comparison shopping engines (CSE) and seems to lead to debates about freshness, relevancy, and algorithms. While we…
Bing and Shopping.com (an eBay Company) have announced a strategic partnership today. Bing is going to display Shopping.com listings into their existing Bing Shopping results. It will be interesting to see how this plays out…
Since the introduction of Google Shopping in Australia, there has been concern and speculation that it would completely overshadow comparison shopping engines. Wai Hong Fong’s article in “SEO for Start-ups” shares his opinion that Google…
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