Businesses Violate Policies By Creating Fake Amazon Reviews If you needed any proof of Amazon’s influence on our landscape (and I’m sure you don’t!), just turn to the publicity surrounding the validity (or lack thereof) of…
Learn Some Common Behaviors And Selling Habits Of Retailers On Amazon When you’re in a dog-eat-dog competitive world like ecommerce, understanding the actions and behaviors of your counterparts could make all the difference in the world. That’s…
Learn How Amazon’s Order Defect Rate Effects Buy Box Performance As an online retailer, one of your biggest achievements would (or at least should) be to win the Buy Box on Amazon. Not sure why?…
Banned On Amazon — An Ecommerce Nightmare. Scared Yet! The Amazon ban might seem like something of an urban legend to many online retailers. They’ve heard of these bans; heck, some retailers have cousins who have…
Amazon Seller Fulfilled Prime – Merchant Fulfilled 2-Day Delivery Last year, Amazon began to contact certain merchants who sell on the marketplace to see if they’d be interested in taking advantage of the benefits of Prime…
Tips For Improving Your Amazon Marketplace Performance with Amazon Sponsored Products In the two years since the revamping of its targeting capabilities, Amazon Sponsored Products has become an incredible source for driving profits and improving Marketplace…
Amazon Announces Their New Text Ads Program will be Discontinued Amazon has decided to end the Text Ads program after only running for about two months. If you advertise with Amazon Product Ads, then it’s…
Amazon is Discontinuing The Amazon Product Ads Program. Amazon is shutting down its widely popular Amazon Product Ads program, with Oct. 31st being the official day the lights go out. Tuesday, August 11, 2015, marks the start of…
Amazon Product Ads and Marketplace Listings Aren’t So Different Anymore With the news earlier this year that Amazon Product Ads may appear on listing pages with Amazon Marketplace Listings, retailers now have a far more…
Amazon Product Ads and Amazon Marketplace – A Solid Strategy In the game of eCommerce, conversations always seem to lead toward Google. But here’s the funny thing about that – more customers start their search on…
Understand the Difference Between All vs. Targeted Ad Placement on Amazon Product Ads When placing your ad, Amazon uses two approaches, Targeted and All, both of which will directly impact who sees your ads, and when. While…
A Few Simple Tips To Optimize Amazon Product Ads For Success. Unlike Amazon’s marketplace listings, Amazon Product Ads allow online retailers to direct shoppers to their e-commerce sites on a CPC (cost-per-click) basis. These ads…
How To Successfully Advertise On Your Products Amazon Product Ads Amazon Product Ads are a great way for online merchants to drive traffic from Amazon directly to their sites. And, if used properly, the traffic…